Imagine that you have a music group and that you are going to play in a local in your city. You prepare the songs. You rehearse hours and hours. You work every day to improve and get a concert to be remembered.
And suddenly, you arrive at the premises and there is nobody. It’s just you and your group. What would you feel? First of all, a huge feeling of loneliness. And then sadness, much sadness. “Am I really not able to attract anyone with my music?”
Replace the music group with your blog. And now it replaces the attendees to the concert by the comments. Is not it so different, right? A blog without website comments is as “sad” as a music group without a hearing.
When a blogger starts it is almost alone (in a music group at least you have the rest). Unless you’ve done a blog posting campaign, you usually start with fewer visits and zero website comments.
You write and write articles, but despite having visitors no one comments. You even get pissed and think the same as that singer of the music group: “I really can not get anyone to comment my articles?”.
And do not think that this is an issue only for bloggers that start. I know bloggers who have been involved in this for quite some time and are still “annoying” because they receive few comments.
Can this problem be solved? Is it possible to double, triple, or quadruple the number of comments on a blog? Yes. And that’s precisely what I’m going to tell you about today.
Let’s see 12 little tricks to get lots of comments on new articles and on those you’ve already written. All these tricks are applicable to any sector and you can start using them in 5 minutes (which is what you will take to read this post).
Are you ready to book an hour a day to respond to comments on your blog? Because that’s what you’re going to have to do if you apply these tips.
Keys to getting website comments on a blog
# 1 Links to other bloggers
This is the simplest and oldest trick of all. When you link to the content of another blogger, especially if you are not a hyper-known with the schedule too tight, it is normal to pass to thank you in the form of a comment.
Keep in mind that almost everyone uses WordPress and that, every time you link to another person’s content, it receives a pingback warning you of that link. Even so, it is advisable to send an email or tweet to the blogger mentioned to let you know that you have linked to their content.
This method will not only allow you to start receiving comments, but also increase your reach and diffusion. I assure you that if the post you wrote is good, that person you mentioned will share it later on Twitter, Facebook, LinkedIn, Google+, etc.
# 2 Ask for it
There are times when we complain for pleasure. When someone says, “No one comments my articles!” I ask the following question: “Have you asked to be told?”
If you want someone to do something, ask. There is no easier way to get it. For this reason at the end of your posts there should always be a call to action aimed at asking for comments.
It’s not worth asking for the comment and that’s it. You have to ask intelligent questions and put the reader in a position where you feel like commenting.
For example, if you write an article like this (x ways to do something, x tricks to do such, …), a very easy way to get comments would be asking a question like this:
“Which of these ways of getting feedback do you think is the best? Do you know any other way to get them? If you think I’ve left any outside, just comment and add it to the article. ”
# 3 Talk to your audience
If your posts are boring and seem to be taken out of a high school book, it will be difficult for you to get feedback. A blog, although many think it is, is not a blog where you loose what you think because you feel like it.
It is a space for conversation. A place where you and your reader interact through your content. If you do not talk to your reader, how do you expect me to answer you with a comment?
There are some tricks to get this type of conversational language:
- Write as if you were talking to one person.
- Forget the passive voice.
- Kill all long paragraphs.
- Cut the sentences.
- Use “you” often.
- Ask lots of questions.
This type of language encourages conversation. And how is it spoken in a blog? Through the comments.
# 4 Open to Your Audience
It is curious that in most blogs the most commented posts are not really the best. That is, if for example you write about blogging, chances are that your most commented posts are not those of that theme.
The most commented articles will be the ones that talk about you. Of your failures. Of your victories. Of your life. Why do you think the pink press magazines and heart programs sell so much? We like to know details and curiosities of the rest.
If you want website comments, you’ll have to open up to your audience. You can not empathize with someone you do not know. However, if you let yourself know through your posts and touch a little more the personal topic, yes you will empathize.
Just go to the most influential blogs you know and search for personal posts of this type. Reflections that, beyond teaching you to do x or y, show you how the person is behind the keyboard. I assure you they will have dozens (or hundreds) of comments.
# 5 Reward commentators
Another of the simpler and direct methods, but also dangerous. If you offer a prize in your post in exchange for comment you will receive comments yes or yes. And no matter the theme or the number of followers. There is always someone wanting to win something.
It is important that the prize is according to your theme and the subject matter of the post in question. You can give or give away anything, from a link in one of your next posts, a consultancy, a copy of a book you are reading, a shirt, etc, etc. What you want.
Do not abuse this technique. It is effective when used sporadically, otherwise you will get your blog looks like a sweepstakes blog. And that’s not the goal.
# 6 Forget publishing so often
How? That to get more comments you have to publish less? Yes it is.
An article receives comments continuously for two reasons:
- It’s on the cover and it’s the last post you’ve written.
- It is well positioned and receives a constant drip of new visitors.
If you are an SEO, go ahead with the second option. But if it is not, you will not have to keep the first.
Well, what if we write posts too often? That the post that is on the “cover” (it’s just okay with the first one on the list) changes too quickly. It does not give time enough people to read it.
At the other extreme we have the example of the blog of Brian Dean (Backlinko), a well-known American SEO. It publishes very, very, very little, but its content is so spectacular and it is so distanced in time that allows to make hundreds of comments.
Let your content rest and do not “set” your own articles if you want more comments.
# 7 Attack the Public Enemy
If you know your target audience or reader person, you are sure to know what they hate. For example, in the world of blogging and teleworking most hate the time management and the image that the rest of us have.
These are two public enemies that affect (almost) all. If you talk about one of them and create an article in conditions, the comments will come sooner or later.
And because? Because we all like to complain or support someone who complains. Just have to see how many negative and positive opinions are on the Internet. To complain yes we sat down and we took 10 minutes, but to put 5 stars to a product we thought it.
Find the common enemy of your sector and talk about it. Talk about how it affects you and your work. Talk about how to destroy it and alleviate it. And others will come to talk about your relationship with him in your comment area.
# 8 Discuss other blogs
Before I commented that bloggers often thank to link their content. They also thank you for leaving website comments. If not, why would I be writing this article?
Go to other blogs and comment on their articles. Become a regular commentator on your favorite blogs and sooner or later the author or his readers will comment on yours.
Do not do this for the sad link do not follow or get a few visits. Make a comment that contributes, highlights and makes anyone who reads say “but who is who? I will see it”.
It takes time and effort, but it works if you do it on a regular basis. If you are going to do it sporadically and without continuity, save it.
# 9 Do (many) interviews
If I had to choose irreplaceable content in a newly created blog that would be the interviews. Not only for the fact that you will get visits and comments, but also because you will also begin to do effective networking.
An interview assures you, at least, a comment: that of the interviewee. And if you have asked the right questions and the interview is not another one of the pile, you will also attract comments from that person’s followers.
There is no simpler way to expand the reach of your blog, start receiving comments and start to stop being alone in the world of blogging.
# 10 Reply the website comments
It would be very funny if you would like to be told more if you do not even bother answering the website comments yourself. What are they going to tell you about then? It’s as if you asked someone to talk to the wall.
As I said before, the blog is a conversation space. Have the comments in the normal system, through Facebook Comments, through Google+ or as you have, you have to answer them. And if you do not want to answer them, do not have comment section!
A blog without website comments can give a negative (or not) image. But a blog with unanswered comments gives an even worse picture.
# 11 Do not Tell It All
How many ways to get comments on a blog are there? As I said, there are dozens. However, here I have only added 12 (and I know some more).
Why? Because I want you to fill in the gaps. Because to encourage your website comments I need you to propose me other alternatives and methods by which comments are obtained in a blog.
If you do not leave “holes” in your articles you will not allow readers to fill them. Forget premeditatedly of a point that everyone knows for them to comment. Make an incomplete list and ask them to finish it.
Whatever you do, never say it all. Of course, remember that the post must be consistent and you should not leave out vital parts of it.
# 12 Ask or Create a Discussion
An article with a question is a good website comment generator. The human being loves to answer questions when he knows the answer, so if you ask him the right question he will be happy to tell you his solution.
And articles that introduce a debate, a question with two (or more) sides or talk about something that is in fashion provoke the same reaction. Everyone wants to give their point of view and look for someone with whom to talk about the subject, as long as they are interested.
We love to give our opinion, to read and to respond. You just have to find the right question or the debate on the topic that really affects the reader.
Just a warning: it’s not worth asking “dumb” questions or creating debates on topics that are not very related to the blog. If the question is too basic the readers may think that it is not worth answering. And if the topic of the debate is irrelevant or read your article.
Is it always good to receive website comments?
It is curious that, sometimes, we relate the success of a blog and its author with the number of comments. And it’s curious because of every 200 commentators it’s likely that (at most) one has bought a product or service from that blogger.
The success of a blog can not be measured by the number of website comments. And sometimes it is even good to remove them, as in this blog. And because? For three reasons:
- Because they can be a waste of time: when a blog grows, your comments grow hand in hand. And useless comments (yes, there are) also grow. Is it really worth losing time by answering people who do not contribute anything to your content or your business?
- Because they only seek your attention: there are many bloggers who use technique number 8 of this post to get attention. To say “hey, I’m here, pay attention!”. And what does it serve you for? Let them send you an email if they want to get your attention.
- Because they are just looking for easy help: “Can you tell me how you’ve done x? And how have you done z?”. There are many people who prefer to ask for solutions. If your blog is full of these website comments, close the section.
These three situations usually occur when a blog grows. The normal thing is that at first you do not have these problems, but sooner or later they will arrive. And it will be in that moment when you have to decide if you are worth it or not have this section open or look for an alternative.
In short, a blog can live with the comment section closed. If you have thousands of subscribers or a VIP membership area like The Tribe you do not need it. You are already in touch with your audience daily through both channels of communication.
And you, how are you going to increase the number of website comments on your blog?
These 12 ways are proven and have been used by hundreds of bloggers to fill their blog for more and more comments. They are not all that exist, but they are all that I have used and I know they work.
Now is your turn. Which one will you choose? Will you use them all? Be careful, maybe you get so many comments that you have to end up hiring someone to answer them.