If you’re marketing online the right way, you’re going to have a lot of users visiting your site. Some might even bookmark it and keep coming back for more every time you add fresh content. We think you’ll agree that this would be exactly what you want because then your website is a hit. And, if you’re blogging you can start making money off what probably began as a passion. But to do this you need to know what makes a user stick around on a site and more importantly, what will make them click away. There are a few issues here that you do need to be aware of if you’re going to excel in marketing and keep those users coming back for more.
Slow Doesn’t Always Win The Race
At least, it doesn’t online because there is nothing that users hate more than a slow site. Think about when you come across a site that is slow. Do you hang around and wait for it to speed up? On the rare occasion, you might check it’s not your internet connection. But once you’ve made sure of that, you’ll click off the site and never return. This is a problem that many people marketing their own site have because they’re not hosting. Instead, you’re piggybacking off an existing server for free. If you do this, you’ll quickly find that your site is overloaded and isn’t functioning as rapidly as it should. At that point, you should start looking into a hosting service. The right hosting service can ensure that your site loads in seconds.
Too Much Clutter
Do you have a site that is filled with content? You might think this is fantastic, but it’s not if it’s so cluttered that users can’t find what they’re looking for. Instead, they get lost in the sea of articles that could be flooding your entire home page. The good news is that if your site is cluttered, there is an easy solution. You need to get a professional web design service to sort it out for you. With the right web design, you can have just as much content, but the site will look clean and clear. Instead, only the latest freshest content will be immediately found by users, and this is just what you want. It will even help your SEO.
Sometimes a site looks great, it responds well, and yet users still keep clicking off it after five minutes. What’s going wrong? Unfortunately, this could be anything, and you’d be surprised how a little, insignificant detail can affect user behaviour. The best way to handle this is to use A-B testing. With A-B testing you can run two versions of the site at the same time with small details changed. Then, you’ll be able to find out what exactly is stopping your users from sticking around. This might be a picture they don’t like or a word that isn’t clicking with them. It really could be that simple, and by changing it, the popularity of your site could increase dramatically.
Troubleshoot these issues, and you can redirect lost traffic back towards your site.