Words are a very important tool, although when talking about how to position products, services, brands and companies, we often talk before many things about what is done of words and their power. Changing a word for another can not only completely change the meaning of things, but can also make it much easier or more difficult to transmit messages, share ideas or get recipients to understand what they are trying to say. Words, as popular wisdom would say, are borne by the devil and, therefore, choosing the most accurate and most appropriate is much more important.
And that importance is equally decisive when what is being tried is to find the way to share product information. Messages about products, brands and companies have to be concise and have to be effective. They have to be able to convey everything the company wants to have and must do it without the consumer having difficulty understanding and deciphering what lies ahead. That is, you have to be able to describe in a brief, direct and clear way what is in front of you.
One must be able to describe in a couple of words or in a couple of sentences the product, the brand, the company or the service, which makes companies have to work in that field. That is, they have to create their brand definition, so to speak, and they have to do so briefly, you can get marketing help on https://answershark.com/mar
This economy of words and messages can be understood if one takes into account that the windows of opportunity of the marks and of the companies are very limited. In the midst of all the noise they have to face when it comes to reaching the consumer, they have to be able to excel and highlight in a way that does not imply the user has to do an extra job. Amid all the offer they have available, consumers will go the easy way and will not bother doing extra work to try to understand what the company may want to tell them.
They will only talk about you superficially
As recalled in an analysis in Inc, the issue is also crucial for several reasons. Not only is it about consumers not going to make the big effort to understand what you are selling, but also – and this happens for many signatures – the consumers themselves are who make the product known. Many startups, for example, rely on word of mouth to make their products known. And if in the end who describes your product to others is the user himself and he will not strive to tell something with all that detail may exist, but will do so in the shortest possible time. And if it is not clear how to make that description with just a couple of words or phrases, the description will be left out of the conversation.
In fact, the context itself already makes things have to be concise and efficient. The product or service will only appear in the conversation if it really seems relevant to it. That is, it will only appear in passing when you are speaking and for that reason you will simply say a couple of phrases or words to mention it and allude to it. So being able to be brief and concise is even more important.
In fact, one only has to think about how they are and how they have described the products that have triumphed in recent times to understand this point. Facebook or Uber became viral as a product and they did manage to say what they were in a couple of words, without going through the branches and without trying to say too much in too little time.
When Facebook hit the market, it was not sold talking about social networks and structures, but simply pointed out that it was a tool to connect with other people. Uber presented with: “you give a button and in five minutes a Mercedes picks you up and takes you where you want.” This was how his founder introduced him. Right now it is sold with ‘push a button and travels’.