When it comes to your business, all you want is success and profits. A lot of this can be gained through marketing, but it has to be done correctly. So how can you ensure that you’re marketing your business properly? Follow this advice and you will soon see your stats booming.
Create your pitch
A pitch is a presentation of what you have to offer your potential clients, so it needs to be done correctly to gain the attention of the people that you want coming to your business.
You will need to briefly but precisely explain what your business is offering to them, and why they should choose you. Unfortunately, this is something that needs to be done swiftly because people often read the first few lines and make their decisions. For example:
‘[business name here] offers you [what you’re offering] at prices that you can’t miss out on.’
Once you have won that person over to read the rest of your pitch, you can go into more detail about what it is you offer, and how they can go about getting it for themselves.
Whether that be on the internet through the use of social media, or whether you plan on attending events to show what you have to offer, make sure that you’re prepared for questions, demonstrations and being able to better your competitors.
Show your potential clients that you are true to what you say, and offer them something for nothing. This could be a souvenir with your business name on it, or a free quote on something. The possibilities are endless. Do your research on how to successfully network before you head out to any events.
Research what works
It’s likely that you’re not the first person to try and sell what you have to offer. Do your research on how similar businesses have gained success through marketing, and adapt it to fit your product and who you are as a company. It’s easy to find out tips on strategies for many businesses. Restaurant marketing tips would be a perfect example for seeing what works for your restaurant, and you could mould it to what you want from there. Be sure to not copy anyone else’s pitch or strategy completely though, in case this is picked up on.
Give them something to get excited about
Once you have people interacting with you, you will need to give them something to get excited about, something that will benefit them massively.
Social media is a brilliant way of generating buzz for an up and coming product that people can buy, or a service they will be able to sign themselves up for. Give yourself some time to perfect your new release, but give them ‘sneak peeks’ into what you’re doing.
Use the following on your social media accounts to generate excitement for you. They can do this by sharing your posts, retweeting things and recommending your service to their friends and family.
Running a competition or a giveaway is a brilliant way of generating interest into what you do. Competitions work so well because everybody loves something for free. Write an article describing what you can offer potential clients, and then host a giveaway for people to enter. Within this giveaway you could ask people to share your article as an extra entry to win, but make sure you stick to guidelines from each social media platforms.
Use local resources
Pay for a segment in your local magazine to get the word around about your business. Ask shops and other business locations to display a poster in their windows for you to generate excitement.
You could also research and see if there are any events coming up that you could attend. This doesn’t have to necessarily be a networking event either. If for example, you’re trying to promote football kits to local teams, see when there is a tournament on and ask the person running it if you can set up a stand during the tournament. You could use a quid pro quo situation and offer them something in return for them letting you hold your stall.
Following these tips will be sure to help your business into getting the custom that you desire. Remember, the power of the internet is always on your side, make sure that you utilize the use of social media as it can greatly help with getting your business off the ground.