Whatever kind of business you run, you need to be engaged in content marketing. With search engines becoming more powerful than ever before, making sure that you create readable and shareable content should be one of your number one priorities.
Whether you write the content yourself or you have a team of content writers, it is still useful to know what are some of the top rules about writing good quality content. So, without further ado, here are some of the top rules to follow.
Make Your Content Easy to Scan
People have shorter attention spans than ever before, so they are simply not going to take the time to read every single word of your articles unless you can draw them in. Make sure you structure your content well, splitting it up into easy-to-digest paragraphs complete with subheadings. This way, people can pick out the key information when they give your content an initial scan. If you have drawn them in, they will scroll back through to read what you have written in more detail.
Ensure Your Copy is Readable
If you want your content to be read and enjoyed by as wide an audience as possible, you need to make it accessible and readable. Try to avoid using long sentences as much as possible and don’t overstuff your copy with unnecessary words that are just there to fill out the word count. Avoid using too much jargon as you will put people off straight away if they can’t work out what you are talking about. Try to cut out any needless repetition and always go back through your article after you have written it to strip away anything that doesn’t need to be there.
Keep Things Simple
Website content is a whole lot different to creative writing. People generally use the internet to get answers to specific problems, so give them what they want. Of course, that doesn’t mean that you can’t be a little creative in your style, but always remember that people are ruthless with their time when they are surfing the web. If people can find answers to their problem quickly and easily, they are much more likely to trust you in the future and return to your website time and time again.
Expect that Everyone is a First-time Visitor
Now that there is so much content on the internet, people could easily arrive on your website on any page so don’t expect them to be automatically familiar with your business. This means that every page you create should be easy to scan, it should clarify where the user has arrived and what your site is all about, and it should always include a call to action telling people where to go next.
Narrow Your Focus
People often try to cater for everyone by making their content very broad, but you are much better off narrowing down your focus and writing about a particular niche as you will have much more chance of ranking highly for that particular topic.