If you’re in the process of planning your first marketing campaign, you’re probably experiencing a plethora of brand new emotions. Of course you’ll be excited about getting the show on the road, but that doesn’t mean you should rush it or forget to do some of the most crucial things to get the best results. The thing with your first marketing campaign is that it could either go better than expected, or you could make a few mistakes that will leave you reeling even some time down the line. If you’re interested in only creating the best marketing campaign and avoiding mistakes at all costs, you need to read on:
Failing To Differentiate Your Product or Service
Failing to differentiate your product or service from the rest of them out there is a huge mistake. It doesn’t matter what you’re selling, you absolutely must let people know why you’re the one’s worth buying from. This is called a ‘unique selling proposition’ or USP. You need to make sure everybody knows what your USP is when it comes to your product design, packaging, advertising, and just about every other piece of marketing material. This should help to drive up sales figures by assuring your audience they will be getting more value for money with you and nobody else. You could be selling mugs in a sea of mug vendors, and you still need to make sure you set your mugs apart from the rest.
Remember how important your USP is – you cannot market without it!
Failing To Consider Mobile
You absolutely must consider mobile when creating your first marketing campaign. Just think about the sheer amount of people using smartphones to search for things now, as we speak. You see them on the bus, the train, the street – they are everywhere. In fact, many people now use their mobile’s to search over a laptop or a computer. This just goes to show what a big mistake forgetting about mobile would be! You should have a fully responsive website so it can be viewed on any device, and ensure that your campaign suits mobile perfectly. In fact, many marketers consider mobile first, making it their priority.
Failing To Research And Test
Researching and testing before rolling out any kind of campaign should give you some insights as well as peace of mind. Market research and testing will help you to determine the performance of each of your marketing efforts, as well as figure out what it is your audience wants exactly. You don’t tell them, they tell you. You should also learn the basics of search and intent so you can accurately create a campaign that entices your audience to buy. Make sure you also test different prices and packages and get input from your customers, noting how your they react.
Lacking Focus On Your Potential Customer’s Needs
You must have laser focus when it comes to your customer’s needs. Knowing what your potential customers need and want is a must, and very few businesses have a clue about this to be perfectly honest. Finding a need you can fill, and filling it better than anybody else is key to ensuring you’re meeting your potential customer’s needs. Make sure you find out as much about them as possible too.
Once you have a focus on your customer’s needs, don’t forget to set yourself goals. This could be increasing traffic, raising awareness, getting more email sign ups, and more.
It’s important to remember that marketing mistakes can still happen. You can plan, you can research, and you can launch, but your campaign could still potentially fail and leave you wondering what you could have possibly missed. You’re not the first person to go through this, and you won’t be the last! Make sure you avoid getting stressed and think about this properly. Was there a question you forgot to ask, did your message get misinterpreted? Did you do enough research? It could be time to go back to the drawing board and see how you can improve.
If you would consider your first campaign a success, well done you! Just don’t make the mistake of thinking you must do exactly the same thing over and over again to achieve success. The key to long-term success is being able to roll with the punches, remain flexible, and change things up when they need to be changed. Do you have anything you’d like to add? How’s your first marketing campaign going? Leave your comments below!