Anyone who has looked into marketing has heard the saying and knows how important content is when it comes to conquering the online world. But focusing too hard on that one aspect of online marketing can lead to some wrong-headed attempts to push as much content out as possible without a care for quality, objectives, or value. One more way that people fail to really consider how effective and versatile content can be is to not think beyond the medium of writing.
Building your home
How is your content presented? For most content marketing strategies, it will be hosted on your own homepage, whether it’s part of a larger package to invite readers to move on and explore the rest of the site or the site is built specifically to deliver the content. But your aims aren’t going to be met with a poorly designed site. The right aesthetic, a simplicity to navigation, and an elegance in web design can give your site a look of legitimacy and trust that makes your content all the more impactful.
Worth a thousand words
Sometimes, written content is used where other mediums can communicate what you want to say much better. For instance, instead of describing a product in more detail than necessary, you can just use a picture of it. But using images for your brand also allows you to add certain emotional and symbolic contexts to your content, changing the “flavor” and voice of the message. It’s been well proven that content including at least one picture is a lot more likely to attract readers, too.
Reel them in
There are different kinds of audiences, too. Some might be more than willing to dive into the detail of reading a post on a certain subject, but others want it delivered to them more conveniently. Creating your own video marketing content with help from groups like Best Sales Video allows you to immediately catch the attention of those more passive audiences that tend to get ignored. It’s less time-intensive for them and high-quality animations or production skills create a great package for any piece of content.
Bells and whistles work
There are some kinds of content that might be drier if they’re being read in the context of blocks of text. If they’re stat heavy, involving lists, or providing instructions, then you have to be able to keep a reader’s attention from cover-to-cover, in a manner of speaking. In helping to deliver informative content in a more exciting or engaging style, infographics have become one of the most valuable tools in any marketing strategy. Now, there are even tools like Piktochart, making it easier for just about anyone to make their own infographics. It also gives you the chance to stamp your content with your logo and brand imagery so it’s less easily stolen or disseminated without credit.
Your content marketing strategy should use more than just written articles, press releases, and blog posts. It should incorporate multimedia, catching the attention of people who view content in a variety of ways and using the best possible mediums for the particular message you’re delivering.