It doesn’t matter how good your product is, or how impeccable your marketing is if you don’t have credibility. Don’t believe us? Well, just think about that Nigerian Businessman who keeps emailing you. The one with millions of dollars he needs to smuggle out of his country. The one who is willing to reward you handsomely for your help. He has millions of dollars, yet despite the tens of thousands of emails he has sent out, he can’t get a single reply. It may seem like madness to him but, to you, it is because he doesn’t have credibility. That is kind of what your marketing campaign is facing too.
Your content and efforts and everything else will be ignored if you don’t establish credibility. It is a matter of trust. Of course, we don’t want this to continue to be a problem for you and to keep holding you back. So, in order to play the role of superhero, we have come up with a list of quick fixes that could transform your trust rating and boost your marketing efforts big time.
Show Some Stats
One of the simplest ways to add credibility is to throw some stats into the cauldron. Of course, you can only do this if your stats come from a wonderfully respected and legitimate source and, no, Steve in the pub isn’t a legitimate source. To help you out, think back to your school days. Drop a hyperlink in that will take them directly to the source in question, and exactly where this stat is spelled out. Credibility is on the rise.
Flawless, Absolutely Flawless
If the point above is one of the easiest, this is THE easiest. Credibility comes from flawless content above everything else. That’s the golden rule in how to do content marketing correctly. Yes, we’re talking about grammar and spelling, but we’re also going beyond that and talking about usage and, well, how it reads when it is scanned. People scan these days. Sometimes they scan and are done, but most of the time they scan first and then decide whether it is worth a deeper read. That’s why they say you have about 17 seconds to convince your audience you’re worth their time.
Be The Best Off The Bat
The most effective way to earn your reader’s trust and locate the Holy Grail of credibility is to offer your audience the most relevant and in-depth content they could ever hope to read. Simple. Well, sort of. Ask any inbound marketing agency and they will tell you that you need to do this and you need to do this within five seconds, and that means you need to achieve this on your website’s homepage more than anywhere else. To do this, that means knowing your audience like the layout of your keyboard, listening to their wants and needs – even the ones they don’t know they have – and then creating marketing campaigns that meet these needs. Like we said, simple.
Schedule Your Marketing Activity
Whether you and your customers agree is irrelevant because everyone works to some sort of routine, and we all latch onto routines, and we all stick to them most of the time. So it is time to harness the power of routine and encourage your audience to automatically schedule time for your next release. When you are consistent with your delivery, your credibility will begin to rise quicker than a fairground High Striker. It could be you post a blog every day. That will work. But posting every day at 11 am, will be even more impactful.