Let’s be honest; we all underestimate our customers from time to time. It’s strange, given that we want them to trust us. But, we often cater for the ‘mindless’ advertising routes which seem easiest to follow.
We create advertising campaigns with catchy slogans or songs no one can get out of their heads. We try to sneak links into our content and expect clients not to notice. In essence; we undermine our clientele at every turn.
But, times are a changin’. In the modern age, customers are more intelligent than ever. This is, for the most part, thanks to the expansion of their access. In the past, they may have fallen for lazy methods because they had no choice. They could only know about companies which advertised on television or billboards. With the internet at their fingertips, though, they can now take their pick. As such, underestimation could cost your business.
So, how can you keep up with the modern consumer? By treating them with the respect they deserve, and using intelligent marketing methods. It’s simple. To start, ditch the dumb methods. In a competitive market, committing an outdated SEO no no could cost you. While linking to your own pages excessively was once ‘the way to go’, it’ll no longer cut it. The same can be said for posting bad content for the sake of posting daily. The focus now should be on quality.
The best way to get off on the right footing is to interact with your audience. This wasn’t an option as little as a few years ago, but it’s now the thing that stands between you and success. Interaction is the first step towards a more intelligent method. Using social media is, as we’re sure you’re aware, crucial here. But, interaction shouldn’t stop there. Interactive advertising will also take you far. When advertising online, allowing the customer to pick which advert they see always goes down well. Or, perhaps you want to make your advertisement a little game which the client can play. Take interaction onto the streets, too, using QR codes on posters. These play perfectly on people’s curiosity and ensure they feel they’re taking part. Which is important if you want to form long-lasting customer bonds in the modern age.
There’s now a variety of marketing outlets available to businesses, but are you making the most of them? Using these outlets in the standard ways is still a kind of insult to your customer. If every other business is doing the same, you owe it to them to do things a little differently. Instead of standard posts, do giveaways, provide interactive catalogues, and generally have fun. Try to get hashtags trending on Twitter by teaming up with your audience. Host Twitter votes to decide which music you play in the office that day. Small things like this will encourage a crucial sense of camaraderie with your customers. And, they’ll set you apart from the crowd.
Once upon a time, having a website was the most you needed to do online. Then, some wise people suggested including a blog on your site. Now, your business blog has to be interesting, rather than satisfying advertising needs. In the early days, it just about cut it to post endless articles about your product. Now, consumers need more. Even Google needs more to place you high in their listings. Your blog posts now need to be informative and satisfy direct search enquiries. Not everything you post has to be about your product, anymore. Say, for argument’s sake, your product relates to gardening. Any gardening post should have a place on your blog. It may even be worth posting about your own gardening exploits. This will, in turn, drive viewers to your blog who wouldn’t have come before. And, they will hopefully become customers.
So, there you have it. A quick fire to getting intelligent with marketing in in the modern age. These are by no means your only options, but they’re a good starting point. Each utilises modern methods but follows a route that not all companies are taking. And, that’s crucial. It doesn’t take a genius to work out that every company is traversing this new business ground. As such, intelligent methods will soon become as dumb as those mentioned at the start of this post. Everyone will be doing them! You need to always be one step ahead of the game. It’s the only way to ensure you’re providing the intelligent experience your consumers deserve.