Only a few years ago watching videos online was a very frustrating experience! Low-quality videos with long download times were streamed online making people think that videos were just not ready for the internet yet. However, the Internet is changing very fast and so also is the way we use it. The videos which were seen as not suitable for the web then is now becoming more and more popular with forecasters predicting that in another three years’ time, 85% of all internet bandwidth would be spent watch online videos.
This forecast has turned videos into one of the most potent ways to market your business and get the much-needed patronage that you desire. This is because it can quickly grab the attention of your visitors’ as they arrive on your landing page, and explain what products or service your business is offering to the public.
How can your Business benfit from this internet change?
A cool way to profit from the increasing popularity of online videos is the implementation of an animated explainer video on the landing page of your website. Your business can take advantage of the growing popularity of videos in the following ways:
- Quicker Listings on Search Engines: Recently, there has been a lot of talk about “Search Engine Optimization” (SEO) and how your website needs to rank on Google in other to generate organic traffic. Though this is very correct and you need to rank higher on search engines to maximize the benefits of your online campaigns, an animated explainer video could get you even faster SEO rankings on the leading search engines. Just one explainer video which could be shared amongst friends, colleagues and other social media sites, has the potential to go viral and get your business noticed faster than traditional marketing techniques.
- Video Impressions sticks: Do you know why advertisers still do TV commercials even though there are many other less expensive and budget friendly ways of marketing? They know that videos leave a lasting impression! Research has it that an average human being retains 10% of what we hear; 20% of what we read; 30% of what we see; 50% of what we hear and see! From this analysis, an explainer video marketing campaign that involves hearing and seeing is a much more efficient way of showcasing what your business does than other traditional means of internet marketing! Just look at how popular video sharing website “YouTube” became before Google paid $1.56B for it a few years ago!
- Reduces Costs of Advertising: A TV commercial AD could well run into millions of dollars which are not easily or readily available to small time businesses or start-ups. However, your business can benefit from an explainer video which cost far less.
- Increased Customer Service: Your company can improve its customer service records and create a strong bond to your brand when it utilizes animated explainer videos to teach its customer how to do something that concerns your product or services. For example, you can show your clients “how to knot a tie” if your company sells ties! This reduces the time your employees need to stay on the phone explaining to an irate customer how to do it. Such customer can watch the video, learn the skills and do it whenever they want to!
Your prospective customers are searching for people they can trust and do business with. However, your business is an unknown entity with just a face on the internet. Using animated explainer videos (check again studios for more info and join the explainer video bandwagon) is the closest thing to being there, and one of the most efficient way for them to garner that trust. THE INTERNET IS CHANGING, YOU AND YOUR BUSINESS NEEDS TO CHANGE WITH IT, SO THAT YOU WON’T BE LEFT FAR BEHIND.
Don’t wail when it is too late to cry because the head is already off!