There is, quite broadly, the belief that anyone is worth to produce content. At the end of the day, or that is the basis of those who see it this way, to write content you need to simply know how to write, so anyone can put a blank sheet and tell you what the company or The brand wants you to count. Therefore, the contents sometimes end up in the hands of workers of the company itself, who suddenly have to assume this new responsibility, or who has a moment to do them, In external freelances, chosen not for their curriculum but rather because they charged little for doing that work; Or in external agencies that are not at all specialized in the matter. In short, the contents are left in the hands of anyone.
And this is a complete and absolute mistake. Content marketing is a key part of marketing strategy in these times and is one of the few pieces that continues to connect with consumers and get them to receive the messages that the company wants to issue. Content has become a kind of great hope, recurrent element in all recommendations of what to do, but, no matter how much hope they are, the contents do not work if they are not done well. The strategy has to be the most appropriate and the right one, true, but it is also important how these contents are and how they are elaborated.
Therefore, despite what may seem, it is not worth anyone when developing content. To create them in a way that works and to achieve the quality they must have, the contents have to remain in expert hands. It does not do with endosárselos to anyone inside the company, nor with simply choosing who does that work cheaper. The professional in charge has to meet certain requirements.
You have to know how to write
And no, writing is not just gathering a few letters and being able to reproduce what you think should appear in the text. In fact, one of the mistakes that are commonly made in these cases is that of writing too much like how it is spoken. Brands and companies do not have to hire a future Nobel Prize for Literature (that’s not it), but they do know someone who knows what they’re doing. If there are professionals of the letters, it is for a reason.
You have to know what you are writing
Having the knowledge and skills to write and to do it correctly is not the only thing that the professional that has to hire to produce content marketing must have. Since the contents are very linked to the company and are often used to mark the image of the same as an expert in a field, the writer has to know what he is talking about. He has to be an expert in the subject he plays. If one is going to need to produce cooking texts, for example, Writing-Service.Essayseek.c
Must have skills in storytelling
In addition to knowing how to write and to know what he writes, the professional must also have certain abilities to develop the story in a concrete way. If companies have understood something in recent times, it is that consumers do not want, when we talk about content marketing, simple advertorials. It’s not about spamming the company, but interesting stories, with added value and you can enjoy reading. That is why it is very important to introduce storytelling, knowing how to tell a story.
You have to get out of the comfort zone of company speeches
Equally, and very in line with the latter point, companies should take extreme care with another question. These contents can not become an extension of the company’s speeches. That is, they can not simply be marketing and use marketero language. Whoever produces such content has to be able to get out of the business comfort zone and have to create texts that go beyond. Content marketing is closer to news than to a copy of an ad.