The world of digital marketing is erratic because consumer needs are always changing with their expectations. As technology and businesses evolve, the mood of the public as to what they want in the future is always lagging behind. Digital marketing is impulsive because trends come out of nowhere and plant their flag overnight in a sector or industry and businesses are expected to adapt to them instantaneously. The opportunity to catch the tiger by the tail is fleeting and short, but to bridge the gap between capability and consumer expectation, remaining in contact with customers averts backlash. Thankfully there are actions business can take to identify strategies which receive great responses from the public, securing the image and sales reputation at the same time.
The power of being scouted
Know where you stand. Monitor the search trends in search engines and the keywords that consumers use to identify needs and trends. Keep an eye on the top search results and study what those links advertise or express that improves their standings. Optimize your website with good SEO practices which subtly carry a narrative that continues with the branding of your product. Distribute links to any fresh content, news, updates or products your business has on social media. By grabbing the interest of users on sharing platforms, they can do the legwork for you in a sense.
Source – Public Domain Pictures
Connect on a human level
Do not underestimate the power of the written word. Blogging is one of the best tools any business can use to market their ideas and business online. By hiring a Freelance Writer, you can exploit their creative writing talents to formulate the personality of your business into enjoyable reading. Customers want to know what’s going on, and what you’re improving, so rather than the old-age method of speaking to them like a robot, connect on a human level. On top of this, writers can write copy for category and product descriptions in a succinct manner. They’re a versatile bunch, and they can write well-researched articles that give readers a brief history lesson of an industry, point out how products have evolved, compare and contrast needs and functions, and link positively back to your business and product. They remain an integral part of a marketing team, as updates and changes can occur frantically and far from routine. They can be the voice of calm, cool, collected thoughts that can soothe anxiety in customers and let them know what’s going on and how it will affect services. This is especially crucial should your business suffer a cyber attack or communicated bug fixes in software.
Image credit – Jgmz
Going viral still matters
Subconsciously, visual imagery stays in the narrow passages of human thought a lot longer than slogans and mottos can so don’t turn your nose up at the prospect of hiring a cinematography crew to shoot an idea. ‘New Media’ sees more traffic than any form of mainstream media like newspapers, cable TV news networks cannot hold a candle to a number of online users browsing the web. Your marketing team may find dividends in conjuring an ad campaign for video sharing websites like YouTube. By collating the brand image, the service or product in a manner that grabs the attention of consumers who are in a low attention span mood while wandering the web, you can implant your business in their minds.