While marketing has always been important for a business, it certainly has changed in the last couple of decades. While previously a lot of marketing would have been in the media such as a radio or newspaper ad, or even flyers delivered in the local area, now it’s almost always done online. After all, there are a ton of benefits for brand development if the marketing is done on the net rather than traditional methods. Here are some surprising ways marketing has changed in the 21st century.
It’s allowed companies to have closer communication with their consumers
Before the birth of the internet, it would be unlikely you would have communication with your consumers. In fact, you would have to rely on leaflets or press articles to get your message across to them. But now in the 21st century, you can have much closer communication with your customers. For one thing, a lot of companies now have at least one social media account where they speak with their consumers. They tell them about new products and encourage them to head to the store to buy them. Consumers can engage with the brand and ask them questions which could potentially turn into a sale too. Therefore, social media marketing means you can increase revenue through speaking to customers. Also, websites are now a common practice for businesses and also provide an excellent way to market their brand.
It means they can have real time results
Another good thing about marketing in the 21st century is that results can be accessed in real-time. Before it could take weeks before you could find out if an ad had worked in attaining more customers. So you couldn’t adjust your marketing campaign quickly to help grow the company. But in the 21st century, you can now check everything in real-time. In fact, a lot of people who work in affiliate marketing spend a high amount of time checking various statistics. That way, you know if something is working, and if it’s not, you can quickly make adjustments to turn things around. And companies like web full circle internet marketing now do things like back-link and competitor analysis for businesses on a day-to-day basis. That way, they can ensure marketing campaigns are running to the best of their ability!
There are cheaper marketing options
The internet has meant that marketing doesn’t have to cost the bank. After all, ads used to cost a company a lot of money. And producing a ton of leaflets could also be a lot for a business just getting off the starting line. But now in the 21st century, there are so many options which are not expensive. For starters, you can often get bloggers to write about your company by sending them a product to review. And you won’t have to spend a penny to get them to put it on their blog! Also, you can now communicate with hundreds of customers through email or your site without spending a dime! Therefore, it’s made marketing much easier if you are on a tiny budget.
And now there are a ton of different marketing roles you can go for. For example, you might want to become an SEO executive or even a video marketing specialist.