Creating an effective marketing strategy is all about setting up clear goals that you’re about to follow, but sometimes that’s not enough to push your business forward. If you’re constantly spinning in circles and hitting your head against the wall, there might be a good way for you to start over by redesigning your website. The fact is, website design has a major role when it comes to your marketing goals, and one of the common problems is that it sometimes just isn’t aligned with them. So dive in, for we are about to show you how to match your objectives.
Goal #1 – Get More Traffic
There are plenty of ways to drive more traffic to your website, and most of them begin with SEO optimization. Having a beautiful looking website is great, but it won’t do you much good if there aren’t enough visitors to see it. Redesigning your website will let you optimize it in every way possible, especially when it comes to SEO. That includes website speed, site mapping, as well as using responsive web design for mobile-friendly purposes. SEO starts with web design, and by having it optimized you’ll ensure a steady flow of traffic coming into your website.
Goal #2 – Better Conversion Rates
It’s better to have fifty visitors a day with ten conversions than having a thousand new visitors and only five of them becoming leads. All that traffic means little if conversion isn’t going with it. Actually, it probably means you’re doing something wrong. When the visitors enter your website they must feel like they can trust you with their information, otherwise, they’ll never convert. Key design elements like placement, hierarchy, and color can make a huge difference when it comes to this, so it’s always best to design your website with conversion rates in mind.
Goal #3 – Lower Bounce Rate
There are many factors when it comes to people bouncing away from your website. Your snippets might have been misleading, or your headlines, or maybe the visitors just didn’t have an easy time figuring out where to go when they landed on your website. Website speed is also a factor, so you might have an issue with non-optimized images, or you’ve set up a video to auto-play with sound. This is why modern web design is all about clearly directing visitors to an easy next step, opposite to bombarding them with information as soon as they enter. Simplistic, easy to figure out style is what keeps people on your website, among other things. So here are a couple of things to keep in mind.
- Identify the problem – Google Analytics will give you a detailed analysis of your visitors, which will give you invaluable information as to what’s the problem. You may be attracting a lot of visitors that just aren’t your target audience, or they may be driven away because of low quality content. Whatever it is, Google Analytics can highlight the issue for you.
- Reduce website load times – Most people give up after just 3 seconds. Ditch any heavy scripts, plugins, or widgets, but also optimize your images so they don’t take forever to load.
- Be Mobile Friendly – Your bounce rates might be high because you’re not using responsive web design. In that case, you’ll absolutely have to switch to it since most of the initial searches today are done through mobile devices.
Goal #4 – Get More Followers on Social Media
Social media is extremely important for any marketing strategies you might have, and the more followers you’ve got the more likely your content is going to get shared and talked about. While designing a website, it’s important to consider where you’re placing those social media icons for your profiles. Visitors will most likely never check out your profile unless it’s clearly visible to them how to get there. It’s also important to think about your target audience, which social media are they most likely to use? If it’s Pinterest, make it easy for them and add an icon – making it easier to share.
SEO is still the biggest player when it comes to online marketing, and writting content is really important as well. Having a writer can help you to produce more content, check: https://writingcheap.com/ All starts with good, modern web design. If your website isn’t up to date with the current SEO trends, it’s worth considering completely redesigning it – it’s still better than stagnating when you could be out there capturing everyone’s attention. By making sure you’ve checked all the boxes we mentioned in this guide you’ll have a better chance at pushing forward and having a successful marketing strategy.