Owning a business is no longer about renting an office space, surrounded by filing cabinets and pots of paper clips. Should you have the technical know-how, you may consider working from home, running a business from your computer.
There are multiple options available to you, and the key is understanding your strengths and where your talents may best be served. When you know what you want to do, pursue a client base online and off, to give your online business the kickstart it needs.
If you are stuck for ideas, the following are some of the avenues you could take.
Many companies are learning the value of having a website to showcase their products and services. However, a lot of business owners need help from web designers, such as this online marketing for hotels, to help them put together something professional. If you understand HTML and computer code, put your skills to use by helping fledgling start-ups and small businesses in forming an online presence. Once you have built up a portfolio of websites you have designed, you will be able to show off your work to attract other clients.
Company owners may have a website, but they might not understand how much search engine optimization can help their business. If you have a handle on SEO, use the skills you possess to show companies how to structure their online content and use keywords to raise to the top of online search engines such as Google.
Social Media Consultant
Social media, such as Facebook and Twitter, offer great opportunities for businesses to market their product with little expense. However, smaller companies may not have the time or finance to consider a social media strategy, so that is where you come in. If you know your tweets from your hashtags and can promote content to key demographics, promote your skills and knowledge to local and online businesses.
If you have a product to sell, be it from your own handcrafted furniture to second-hand clothes, why not set up your own online company as a means to make extra money. If you don’t have the capacity to make your own website, you can easily create your own using a web-building service. To sell your product you will need a shopping cart feature, or a service such as Google Checkout to manage your transactions. Ensure you use high-quality pictures on your site to market your product, and remember to use your social networking skills to promote yourself to your many followers online.
If you have a flair for the written word, hire yourself out as a freelancer. There are many opportunities in this field, including writing content for blogs, copywriting for advertisers, and reviewing new products on the market. You will need to build up a portfolio before acquiring a paid position, but there are many websites available who give new writers a platform to share their work.