Going too fast choosing the hosting company can be a SEO mistake that can negatively affect our web positioning.
In this article I will tell you my personal experience about this subject, as well as the problems you have had with some hosting.
Tips for Choosing a 5 Star Hosting
1.- Reduce latency time
If we want to position in USA, will we have an advantage if our website is hosted in USA hosting? this is a classic SEO myth that has existed forever. But I will try to dig a little and not stay in the classic regional explanation based on IP.
In this case I will refer to the latency, which means the time it takes to travel a query to the server and return to the user, this value affects the loading speed and therefore has to be taken into account.
We all know the importance of the loading speed of a web page in SEO and usability, so we must keep in mind, beyond where our server is, that our target that visits our page has the shortest latency time possible.
2.- Hosting with excellent availability
Avoid falling into the mistake of choosing the cheapest hosting and thereby save you 10 or 20 dollars per year, because you have to know that the stability and availability of the server strongly affects the web positioning. That is why you always avoid type 1&1 hosting, since you are putting your positions and consequently the organic traffic that you receive from the Google search engine.
Some symptoms that told me when to change the hosting:
- Slow page. Sometimes, an absurd slowness when loading the page.
- Server crashes. Given the problems of the server what I did was to create an alert every 15 minutes to analyze if my web worked correctly and I received every day 1 to 2 alerts informing me of the fall of the service.
At present, I have not received any service alert emails for 2 months and that has allowed me to remove the word Hosting from my list of most hated words.
3.- Optimized for the loading speed
Here are some of the components of your VPS that makes the load speed reduced to the smallest possible expression:
- Nginx as a reverse proxy for Apache and cache: Nginx allows to serve the static files of websites and works as a page cache using Memcached (in RAM) to save the cache, this achieves a very high efficiency when serving pages, especially in Viral sites where the improvement is almost 100%.
- ZendOPCache as OPCache for PHP: This is something that usually do not apply hosting providers, since very few get an OPCache to work properly and is compatible with all CMS and PHP scripts on the market (in cPanel is almost impossible to make it work at 100%).
- The OPCache pre-caches PHP code processed and saves it in RAM, when you run a PHP code that has already been processed and cached the response times are reduced to more than half.
- Memcached as a cache of objects: Memcached allows us to cache the server’s RAM, where access times are up to 20 times faster, usually when WordPress is used Memcached with W3 Total Cache or with Flexicache, with this It manages to reduce the consumption of resources and considerably improve the response times.
- VestaCP as Panel: May not be the best known, but it is a simple, flexible and potential panel. Perhaps it is not the ideal control panel to have large nodes with many hosting clients shared inside, since it lacks some important functionalities for mass control, but it is an excellent panel and with a very low resource consumption. Its strengths are its excellent backup system, far superior to cPanel and Plesk, and its control of Nginx and its cache through preconfigured templates. Its system of consumer graphs offers real-time information on the state of the services, which is why people usually like it a lot.
4.- Secure Hosting
When we hire a hosting we think this is something obvious and that any company will offer us the necessary security guarantees so that we do not have any problems with our website or Blog, but this is not so. We have to read those small print that they do not tell us and that can seriously harm our project from a standpoint of web positioning or SEO.
There are many ways to attack a web but these are the most known:
- Hacking your Web. It analyzes the vulnerabilities of a server to see where to be able to access and deploy malware files on the server with almost always economic purpose.
- Network Overload. This is where we find brute force attacks, also known as DDos Attacks.
How do we protect ourselves at the security level?
To increase security in WordPress I recommend:
- Always update the version of WordPress.
- Always update the Theme version.
- Always update the version of the plugins.
- Create secure passwords using (uppercase + numbers + lowercase + special characters).
- Have Mod Security enabled.
- Use a firewall
- Make backups, so that in case of problem we can restore in case of an attack.
- Have an online antivirus with which we can analyze every week our website and be able to detect anything strange.
Someone may think that WordPress can be hacked easily, you have to understand that any online tool can be hacked, and so it happened and we have seen how they hacked the page of the FBI, NASA, etc. No one is free to be able to suffer any of the above mentioned attacks but before they occur it is preferable to take the necessary measures.
5.- Fast and effective customer service
One aspect that I consider fundamental and that can be a good headache if we make a bad choice in our hosting, is the quality and speed of customer service. You can take a look at inxy.hosting to compare the best hostings.
Quality: It does not serve us unprofessional phrases like “the problem is programming and we can not help you”, etc., but we need a hosting committed to our project, and in this way helps us to grow together and improve our web positioning The SEO.
Speed: This reminds me of a ticket I opened a few years ago in Arsys and to which I received a reply after a week, a totally absurd time and leaves much to be desired.
5 SEO mistakes when choosing a hosting
Surely there will be many more SEO errors, but in this post I tried to emphasize the 5 most frequent or common mistakes:
1.- Choose hosting for its price
Perhaps it is the most common error in which we usually fall when choosing a hosting, especially when it is our first experience or is our first web project.
2.- To choose the hosting by the age of the business
The saying that serious companies are those that have been constituted for many years, you can believe that with the subject of hosting is not met, in Spain interestingly the biggest companies are not my favorites but rather the opposite.
3.- Choose an accommodation not suitable or not optimized for the project
When starting a new project on the Internet it is very important that our hosting has the necessary resources so that we can deploy all the web tools that are necessary, and that the relationship hosting CMS, is a cordial relationship and without friction or conflict.
4.- Oversized Hosting
This I have seen on some occasions and almost always motivated by a plan of enterprise too ambitious, which over time is reducing the project’s scope, resulting in hosting too powerful for the real needs of the project.
5.- Do not ask current clients
Ask other colleagues in the sector that are using this hosting can be very useful to give us a more real and approximate idea of the advantages and disadvantages of your recruitment.