In 2017 everyone knows the importance of keywords, but what a lot of people don’t know is that this isn’t something you come up with by making an educated guess. Remember the famous Rorschach test or the more recent viral example of the blue and black/white and gold dress. Two people can look at the exactly the same thing and see something completely different. Same goes with keywords and just because something is obvious to you doesn’t mean it’s obvious for everyone else. This is what a proper SEO keyword research is there for. Here are few tips on how to conduct this research on your own and find the most intuitive, unique and organic keywords for your website.
1. Start by Looking for Topics
The first thing you need to figure out during a keyword research are the topics that are relevant to your business. You need to be able to come up with at least 5 of the top of your head. Keep in mind that this needs to be something your audience should be highly interested in. For example, if you are in the event management industry, you may want to look for topics such as “the importance of location”, “food preparation for medium to large sized groups” and “planning an event on a strict budget”. Later on in the process, these will be the topics you will use to come up with some much more specific keywords like “event booking”, “invitations management”, etc.
2. Find Your Target Demographic
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Even though through the years of doing business your audience may take some unexpected turns, at the beginning, you need to have a clearly defined target demographic. Start by asking some fundamental questions in order to identify them. How old is your average customer? Is your audience predominantly male of female? What income bracket they fall under? Finally, the most important question you need to ask is what exactly do they need your services for. Once you have this covered, you will have some basic idea of what kind of approach you need to assume when addressing them.
3. Properly Using Google Keyword Planner
The most common weapon of choice for all newcomers to this industry is Google Keyword Planner. Still, this particular tool has some massive drawbacks that need to be taken into consideration. The problem with Keyword Planner is that it usually has a very narrow scope of ideas, usually those that only include the actual word you used in your search. This causes you to get the most generic keywords possible, seeing how all of your competitors using Keyword Planner will likely get the exact same keywords themselves.
On the other hand, this mistake can be easily rectified by coming up with a niche topic list. According to experts behind SeoResellerHub, instead of just relying on that single keyword depicting your industry you may want to narrow your searches down a bit. For example, instead of just searching for ‘basketball’ you may want to start using some widely known basketball terms such as ‘dribbling’, ‘vertical jump’ and ‘3-pointer’. In this way, you are covering a much broader scope and therefore increasing your reach to your target demographic.
4. Other Sources You Can Turn to
Finally, in order to see what your potential clients are interested in, sometimes all you need to do is listen. You can simply go to websites like Reddit and then look for the most active subreddits in your category of interest. In addition to Reddit, you could also use Quora. Furthermore, you could turn to Wikipedia for answers. Once you enter the page related to a term on Wikipedia, all you need to do is look at the contents and see in which way the page is sectioned. These sub-sections are often full of useful keyword ideas for you to ‘steal’. Finally, you can start frequenting forums in order to find what you are looking for. The world is your oyster.
The greatest problem with finding the right keyword lies in walking a thin line between thinking outside of the box and thinking like everyone else. By typing in the exact word your potential customers are using, you are not likely to stand out amongst your competitors. On the other hand, by standing out amongst your competitors, you are also very likely to remain obscure to your customers as well. Luckily, with the right amount and type of research, this huge gap can be successfully reduced.