The organic reach in social networks is dead. Let me say it clearly: if you have a small business and you think that having a Facebook page that works organically will help you bring customers to your site, forget it It will not happen! Social networks, as an organic experience for brands, died; Today they are paid networks. End.
Now, if you do not want to give much of your money to Facebook paying social and time again, you must worry more about creating unique and high quality content for the purpose of appearing on the search engines … that, on the internet today, is still Possible without spending money … although yes, it requires constant and consistent work, in addition to knowing some tricks and SEO statistics that could help to steer you in the right direction.
Fact # 1: The first 5 results in Google pages take 75% of users’ clicks.
You’re not surprised, are you? After all, most of us find what we are looking for in those first results. Hence the importance of appearing in one of the first 5.
Fact # 2: 70% of the links the user clicks on are organic.
There are a lot of backlinks on the internet. That is, between all users and softwares to reduce and create links (Google, Bit.ly, etc.) thousands of links are built, but millions of links every day. However, in many of them it is seldom clicked. That’s why everyone struggles for the top positions in organic search results – the vast majority click on those. In this sense it is vital to understand what micro-moments are and how they work.
Fact # 3: Google owns 65-70% of the market share of the search engines.
That is less than it was in the past, but it still has a huge portion and this is the big reason why everyone wants to rank in Google and does not focus too much on the other search engines like Bing.
Fact # 4: 81% of businesses consider their blogs to be a major asset to their business.
Not very surprising, right? Despite this few businesses are concerned about having a quality blog that responds to problems of its users. If it works for SMBs, it works for all … The problem? Nobody wants to take the time to make good content.
Fact # 5: Search and email are two of the main Internet activities.
We all know about the search, but many ignore the importance of email. Email is by far the most effective channel to reach your audience. Social media, PPC, and any other type of approach is not even close in terms of effectiveness compared to email. Watch this graph of Custora on the effectiveness of each channel to achieve conversions. Social networking is MISERABLE, while Search, CPC and e-mail are 10 times higher.
Fact # 6: Page titles are the most significant elements on the page after the content.
Of course the essence of your article is what matters, but it’s the title that makes people come to your website. According to recent statistics, people spend about 1 second on one title before moving to the next. So you have 1 second to capture your attention with the few words you can put. Just a second. Use it properly.
Fact # 7: 75% of SEO is off-page and 25% is on-page.
Now, I want you to understand that this does not mean that 75% of your ranking depends on off-page SEO and only 25% depends on the on-page SEO. No. I’d say it’s probably 50/50. However, it is true that most SEO strengths focus on off-page SEO. After all, it is much more complicated and dynamic than on-page SEO.
Fact # 8: Between 70-80% of users ignore paid ads, focusing on organic results.
I know it sounds like a lot, but it really is not. Think about it, 20% will fall on paid ads (which is no small thing when you think of the billions of searches that are done each month). However, as you can see, organic search results are where you want your business to appear … Also, you will not want to pay Google forever, right?
Fact # 9: 50% of searchers begin their search with a mobile device and this percentage will increase.
Mobile search has been growing since mobile phones had access to the internet. So, do not forget to adapt your website for mobile searches.
Fact # 10: Google estimates that the Internet now contains approximately five million terabytes of data, but the search giant has indexed only 0.04% of all.
Yes, only 0.04%. Imagine the unknown quantity out there somewhere in the vastness of the Internet. Do not be one of those resources. Make sure your website is discovered by sending a Sitemap to the Google Console and posting to your blog regularly.
Fact # 11: Google accounts for almost 40% of all digital ads spending from last year. The Facebook share was around 8%.
Google is still the king of digital advertising, however, since it is the king, there is a lot of competition and prices can be quite high for someone on a low budget. There are very expensive keywords … we recommend long tail, but if you still consider the price very high, you can turn to Facebook ads (they do not have such a good result, but it’s cheaper) or even the Bing ads.
Fact # 12: Having a video on the home page of your site makes it 53% more likely to appear on page 1 of Google.
Who does not like the video? It is better than text and images; And it seems that Google loves it too. After all, the largest video sharing platform is owned by Google – YouTube.
Fact # 13: The main SEO challenges are attracting links to your site (quoted by 41% of corporate marketers) and good keyword research (39%).
Many people think they are good at link building when in fact they are not. The rules for creating links to our site have changed and continue to change a lot … as opposed to on-page SEO that does not change that much, so it is normal for marketers to have trouble getting good links for their website.
On the other hand, keyword research is a challenge because of the amount of competition; Check it out with the KeyWord Planner. There are many people and all of them are looking for profitable keywords to put into their content. So, nowadays, it is not so easy to find gold nuggets.conclusion
Fact # 14: 75% of users never scroll past the first page of search results.
Because I should? Usually, we always find what we are looking for on the first page, right? Make it a priority to get to that first page on SERPs because the difference between the clicks you’ll receive on page 1 (any position) and the clicks you’ll get on page 2 (any position) are light years ahead.
Fact # 15: Companies with a blog have 434% more pages indexed. And the companies with the most indexed pages get many more potential customers.
Yes. Blog, blog, blog. It does not matter what your business is. Start a blog on your website and never stop. That is, there are so many benefits with blogs that I just can not believe when I see a website without a blog. It’s like trying to outdo a barefoot cheetah. Seriously it’s embarrassing to see digital marketers who DO NOT create content for their own brands.
As you can see, the basic idea is to rank higher on Google. Ranking high and your business will be fine. Ranking low and you will not get much from your website. It’s no wonder that the SEO industry has grown so much and continues to grow despite the myriad (and illogical) claims that SEO has died.
No, he’s not dead, he’s only become more sophisticated. Simply put, your main focus should be on creating content, building links to your site, and email marketing.