Social media has become an integral part of the marketing playbook. There was a time when a business could ignore social media without significantly limiting their outreach and awareness with consumers, but that time has all but utterly vanished. Social media is where the majority of people spend their time online, and if you want to speak to an audience, you have to go where they will be. This is sometimes easier said than done.
Different demographics use different social channels and like to be talked to in different ways. In many cases, this means just adapting classic marketing techniques to the new mediums, in many others. However, it has required a whole new approach. We are going to go through some steps you can take to ensure you are making the most of your social media presence.
Evaluate your Platforms
You can spend all the time and money you want on a single platform, but if your target demographic isn’t using it, you’re just wasting your time. Do a little research into where your audience spends the most time, and at what time of day. For example, Millennials love Snapchat more than even Facebook, while older generations tend to never use Snapchat at all.
Different sites should be used in different ways. Instagram is much more suited to images of your office or in progress project shots – while Pinterest is great for beautiful ready for sale product shots and/or infographics. If you have a product that looks great on video, you should absolutely start up a YouTube channel.
Once you have picked your platforms, look up the prime posting times. Pinterest is usually later on a Saturday night, while Twitter may be at 11 am Monday morning.
Direct Engagement and Customer Service
One of the most compelling aspects of Social Media is your ability to talk directly with your clients. By answering questions, getting immediate feedback, and solving their issues, you will quickly build brand loyalty. Done incorrectly this can also cause you some major setbacks. If you want to make the best of this option it may suit you to look into a social media marketing company.
If you are a locally based product or service, hiring a local social media company can work wonders. For example, if your product or service is located in Melbourne, hiring a team used to conduct social media marketing in Melbourne will be able to give your brand a professional and personal touch when interacting with your consumers. You will know what events will be relevant to them, as well as what related locations and services they may enjoy. All of this ties into making your brand apart of their (digital) life.
A professional service will also be able to make sure your online interactions go smoothly and are conducting in such a way as to promote your brand image. Too many companies make missteps in this arena and find new and novel ways to drive away business with poor handling of online interactions.