Have you ever manage Linkedin marketing for drive traffic to your blog or site? What is your strategy with Linkedin to generate spectacular traffic stream for your business triumph?
Probably you know Linkedin has more than 400+ million members, is one of the top 20 Alexa ranked sites and an invincible networking tool to find connections to advocated job applicants and business collaborators. The company is walking towards their goal to have 3 Billion Users. The world’s largest professional platform has more than 20% reach for posts whereas Facebook reaches in 2016 around only 2.5%.
So you should pay your professional attention to this spectacular marketing tool to be used as much as possible for your traffic generation marketing. In this write-up, I would like to show you ten ways to generate Linkedin traffic to your site. Let’s take a look step by step:
1. Complete your Linkedin profile
Build your phenomenal authority profile is really important, all the information that must be optimized accordantly. You must be noted that Linkedin search tool shows headline, profile picture and current position. So, you must keep the text alive with powerful search keywords so that your prospects could find your profile for their connection and engagement.
Profile Picture: Your profile picture is one of the keys for your profile. Never use any logo or other images in place of an original personal photo. Use a white background and in a business environment (to use the photo taken the last weekend at the club!)
Professional Headline: Use an outstanding professional headline with rich on keywords so that it shows standing out in the LinkedIn search result. Use the keywords that you want to be found.
Summary: Write your awesome text in the summary section that is magnificent to the other professionals in terms of support their problem solutions and fulfillment of their needs. Your summary should be concentrated on your professional excellence, dedicated workforce, your vision or goals and what you can produce.
The professionals use to research on the profile summary in search of their panacea whether you are able to meet their needs. Having a magnificent summary helps them to be engaged and visit your money site which is linked in the profile section.
Provide all other information, projects, courses, your experience, blog publication, skill sets, voluntary experience, language, the opportunity you are looking for, an organization you support and education etc. Having a unique and epic profile will be able to generate Linkedin traffic to your blog site when they visit your profile.
2. Expand your connection network
Your network circle is not restricted just on the people that you work or meet in person, you also can connect anyone relevant to your industry or niche.
Although, you have connection limitation up to 30,000 on 1st level connections, you need to be aware regarding sending connection request so that it doesn’t go down enough in ratio in contrast with accepting the connection request. Then, following the role of Linkedin you can expand enough number of your targeted Linkedin traffic.
3. Keep Your Profile Always Active and Effective
If you want to succeed driving traffic to your blog, you need to be active in your network.
You should follow these activities:
- Design a weekly action plan on your Linkedin Marketing
- Distribute your time effective in the various activities in Linkedin.
- Ensure you share your content.
- Analyze your blog posts are traffic worthy and could achieve connections as well.
Your effective presence in the platform can lead your authority to attract Linkedin traffic to land on your site.
4. Use targeted groups
There are many groups in Linkedin. You need to join the groups relevant for you:
(a) Highly relevant to your profile and service,
(b) The group have good audience activity
(c) the admin is an active moderator
(d) The group provides an effective stream of valued content or frequently post.
You can choose the groups following the above four points. Visit to the Group module from the drop-down option of Interests. If you want to join the new groups, use Discover tab for joining the groups. Or even you can search direct using search tools in putting search keyword that is important to your product or service. Just send your request to join the groups, the admin or moderators will check out your profile whether it is legitimate or not, then you will get your approved membership.
5. Create A Prolific New Group
If you are not able to find a group you deserve, don’t wait for it, you can create a group for your niche. Go to the drop-down menu, go to groups, then click on my groups, you will see the option “create Group” function. Choose a group name that focuses your niche industry.. You will need to moderate your group following a LinkedIn policy so that it runs through the effective networking, spam free, discussion, fair and free space for the members. It can help you to build trustworthiness and reputation as an industry leader which could leverage to get likeminded knowledge-sharer and targeted traffic to your website or blog as well.
You will have to aspire to get your group bigger and bigger through some effective activities:
(a) Link the LinkedIn group from your blog
(b) Send invitation to join the group to your contacts as well as other social media followers.
(c) Share useful content that focus on the niche.
(d) Post regular discussion topics.
(e) You can request to the members to feedback and recommend tips how to develop the group, so on.
6. Create A Linkedin Company Page
Create a company page is a good idea to promote your product and services creating an own brand or authority in the platform. You can obviously focus your all company activities under a company umbrella that allows LinkedIn users to follow and learn your business, brand and activities.
If you are looking to build a company page, you should have a golden opportunity to drive a good number of super quality traffic to your site or blog. Don’t forget that Google used to index this company page to present the page in the SERP in response to users search keyword.
7. Follow relevant influencers
Linkedin has the strongest base of influencers on internet, around 500 of renowned professionals including Bill Gates, Richard Branson, Arianna Huffington, and me Walter Ponce! (Just kidding!). You can enlist your relevant influencers in your niche or industry and get involved in their posts through commenting, sharing and following the fellow followers as well. You cannot find direct engagement easily, but you must be able to build you authority, brand and trustworthy among your followers. With this reputation, you can find a significant number of targeted traffic to your blog.
So, you can find four types of advantages from your engagement with the influencers:
(a) Build a reputation through helping hand sharing valuable content to your followers,
(b) Engage on the influencer communities commenting on their articles,
(c) Acquire good ideas for your next blog posts,
(d) You can achieve relevant Linkedin traffic to your blog.
8. Release Updates on networks
You need to ensure your own stand be delivered every content following a minimum standard that reveals your own good authority in Linkedin as a member. Regarding this, you must follow these points:
(a) Share content from other blogs that brings value to your followers or network.
(b) Share content from influencers
(c) Content needs to be released frequently following an good interval of time
(d) Content have to be released handy and with rich on text crafting.
(e) Never post too much content,
(f) Share content that makes trustworthiness
(g) Share the content from your own blog that attracts and drives the followers to your blog, and so on.
With this Linkedin Marketing you can conduct an action plan including the above points and following. Having Linkedin traffic will engage to the blog in response to your level playing posts and continuous update.
9. Post Hybrid Content on Pulse
Pulse is a great online publishing platform (powered by Linkedin) for featured article posts. Certainly it is the best interests and credible place on internet which helps the users to drive content marketing which generates traffic back to their business websites or blogs. Using this platform marketers can enhance their business growth spreading company, customers, product or marketing strategy share and potential customers.
If you are not yet in posting your content using Linkedin pulse, there are quite a lot of reasons it is time to start to add a magnificent way of your marketing and networking. Here you will find some benefits:
(a) Linkedin Pulse helps you to reach in the circle of influential professionals. It is a right stream of decision makers to get your brand or company in the good reshape.
(b) It helps you to put in the Google knowledge graph as well. Google will index your content and will appear in SERP in response to the users’ keyword searches. It enlarge search visibility in Google and builds backlinks as well. This is a great content marketing extend which will be working round the clock in SEO..
(c) It’s on of the most highly targeted traffic place. The professionals are ready to learn the stuff in pulse whenever you share them. You need to create rich content with the right information that audience is looking for. They will read the article which solves their problem then they will comment on the article and share with others as well
d) Pulse is a friendly guest blogging area for your targeted Linkedin traffic that you can easily drive them to your main site using useful content generation.
(e) Linkedin Pulse is an open place for content publishing, so anyone can publish their article and could get the great chance of driving quality visitors to their blog. Certainly there is no such a niche which is not being published here.
10. Continue sharing your blog posts
Sharing your blog articles is very important in order to build your authority in Linkedin. How you can pack your sharing activities:
(a) Linkedin Email: You can send direct email to your connections and share the links periodically.
(b) Use the Share Button on your blog site. Then you can share the link instantly using the button.
(c) Use enchanting and relevant headline and image in each share.
(d) Embed strategic links and maintain them in the profile section.
Thus, you can raise your blog share in the thousands of your active connections to make them ultimate traffic to your blog.
Linkedin is the biggest congregation of B2B professionals in the world. Every professional looks for rich information that enriches their business and helps to accomplish the goal. I hope these 10 strategies and tactics can help you better understand accurately how you can dominate LinkedIn as a prime set of several marketing instruments for driving more traffic to your blog.
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