Blogs are today a communication channel used in the online world. Any company with online presence, maintains a blog as a channel of communication with its potential customers to report on news.
If your sector does not yet have a strong online presence, you can use a blog as a means not only of communication with customers and potential users, but also to innovate and differentiate yourself from your competitors.
When starting your blog, it is recommended that you take into account two important aspects: design and content. The design of your blog must be according to the design of your products, your logo and your website, everything must be in tune. On the other hand, it is also important that you make a content plan to know what topics you are going to deal with. It is important that these issues are relevant to your customers and users. The goal of the blog is not only to offer content to sell, but to create experiences and expand the user’s knowledge about the company, the sector, the product or the team.
This content plan can cover 3 major areas: branding, product and equipment. And to innovate in each of these areas, below I indicate ideas in which you can innovate.
- 1 Innovation in branding
- 2 Product innovation
- 3 Team Innovation
Innovation in branding
Your customers not only buy a product or service, but in the long run they establish a relationship and your brand must be the one that provides them with values that differ from other similar products and that makes them feel recognized with that philosophy, that is, create a history that transcends the products and encompasses them.
Become a Love-Mark
Create experiences in users, beyond your products, users establish relationships with brands because they feel identified with the values they bring them.
Collaborations with other brands
If your company establishes collaborations at different levels with other companies, let your clients know. Be transparent and let them participate in the process in some way.
Beyond talking about the qualities of your products and how they can solve problems for your customers, your products can contribute much more and you can take advantage of it to include it in your blog.
Publicize the correct use
It is not necessary to pose your blog as a book of instructions, but to explain the correct use of your products in an easy and simple way, so many users will turn to your blog to solve doubts.
If any of your clients send you doubts and collect a series of frequent doubts from the users of your products, you can alleviate the frustration of so many users who may have these doubts and who have not dared to ask you.
Tips to get the most out of it
If your customers can get more out of your products, show them how to do it. If you guide them in the experience they can have with your products, your users will take you as a reference to learn more about the products.
Promotes the participation of a professional
It may be that the installation is easy, that the use is simple, but if it is necessary for a professional to participate in the process, he recommends his consultation since the end user is sometimes very willing to do it himself without being aware of what kind of risks assumes The professionals are prepared to do it effectively and safely. This will position you as a serious company and one that cares as much for the final client as for the team of professionals.
There is nothing that encourages a user to purchase a good recommendation or know a success story. Find real cases of success with clients and expose them on the blog as it will serve many users who need more information, to make a decision and also helps customers to take comfort in their purchase.
Introduce the team
Behind a company and a product there is a team of professionals, humanize your brand by presenting the team. The users are more empathetic with those brands to which they are able to name and face, and also, you know who they are.
Post job offers for your company
Are you looking to incorporate new profiles? Choose to make a call to users who follow your blog, they can spread the offer, meet profiles that fit or recommend professionals for the position you are looking for. The objective is that the processes carried out in your company make them known, being transparent in any aspect of your company.
Presence in industry events
If you participate in industry events, share your experiences and new knowledge with users through the blog. You do not give them useful information for them, but you show that you are involved in your sector and to be up to date with everything that is presented and carried out.