Data processing certainly requires tons of energy. As such, web hosts are now required to use network equipment and servers around the clock – technologies that are highly energy-consuming
However, some hosts have come out and said no to this trend. They have started mitigating the impact, carbon emissions, and energy losses that the industry has on the planet.
Also referred to as eco-friendly hosts (or green web hosts), they have something unique to offer.
What is Green Web Hosting
Green hosts are those web hosting service providers who plan on saving as much energy as possible. Some hosts have even gone so far as to try and generate the energy they use in their facilities from renewable sources.
What few companies realize is the fact that the energy needed by the hosting centers that keep websites up and running is produced by carbon emitting generators. These generators give out pollutants and carbon. In the process, they destroy the environment we live in.
However, when you do choose to sign up with a green web host, you will ensure that the energy used to run your site is minimized. Further, these hosts will probably end up using machines that require less energy. A number have even resorted to solar, wind, and other renewable resources to generate energy for their facilities.
A green host would, in the same way, only dispose of their equipment safely and without harm to the environment. When they do this, they protect the world by ensuring that the toxic substances contained in such equipment are harnessed.
How It Works
Most green web hosts get renewable energy certificates (RECs) to outweigh the regular use of energy in their facilities. However, it isn’t just the energy saved that earns them the green moniker. Rather, the certificate they get plays a crucial role in their greenness.
For the amount of power required to run a hosting service, most green web hosts buy into projects designed to cut out carbon from the environment. By acquiring RECs, these hosts get to buy into such renewable energy generation projects as solar, wind, and hydroelectric power.
In most cases, you’ll probably end up discovering that your green web host is involved in planting more trees if only to reduce the harmful effects of environmental degradation. It is for this exact reason that most green hosts now surround their facilities and data centers with trees.
Another mark of a truly green web host is that they use energy-star approved hardware and servers that are energy-efficient. By so doing, they cut down even further on their power consumption.
Why Go Green?
As the number of websites continues skyrocketing with each passing day, it follows that the amount of energy that will be needed to power and keep them up will go even higher.
Since conservation of the environment and energy is important, you need to start working with a green web host, like Hostgator, who does their part to protect our world. As high energy consumers, hosts need to go green. Like thousands of other people, I recently made the decision to switch host and choose Hostgator for my sites. Not only do I support the environment with this choice, I also get to save a lot of money on hosting.
Benefits of Green Hosting
In a recent article on Huffington post, green hosting is described as one of 7 ways to increase your business profits. A couple of the many benefits you will gain by going green with your hosting service include:
a. Reduced Environmental Impact
Through such a service, you will be able to do your small part in protecting our world for future generations.
b. Improved Reputation
Did you know you can use your affiliation to a green web host to earn a sterling reputation for your company? After you’ve added the green credentials to your brand, it is highly likely that your public image will improve. In this, you should remember that many people now only choose to buy from companies that care about the environment – so much so that they are taking the steps required to reduce their impact.
By choosing a green web host, you will earn a new marketing resource. For instance, you could publicize how much your company has invested to ensure you keep working with green hosting service providers.
To draw to a close, green always has and always will be good. Even in the world of hosting, you certainly want to find a service that will adhere to set environmental conditions. The host should also go the extra mile to ensure they are cutting down on as much of their impact on our world as possible. Only green web hosts can match these specifications.