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OptinMonster Review: The Best WordPress Pop-Up Plugin

written by Walter Ponce November 30, 2016
OptinMonster Review

As you must know, building an email list is the best option to grow your blog or business online. This is why a lot of bloggers and business owners love use as many tools as they can to increase the number of their email data base.

If you are looking to grow your email database in the most efficient way, using the options of pop-up optin forms has been proven to be THE method. Forget the fact that pop-ups aren’t the most user-friendly way to grow your database list, they are very effective at grabbing the visitor’s attention – and that’s why they work so amazingly.

There are a lot of pop-up optin form plugins on the internet for WordPress, but one plugin has continuously scale to the top: OptinMonster.

OptinMonster arrive highly praised as the top lead generation software on the internet. It offers an remarkable set of options and comes with several different features. Something more, OptinMonster forms have great designs out of the box that make it super easy to get your form ready to go in a few minutes.

In this OptinMonster review, I will examinate at everything has to offer and review what sets it apart from the competition.

What is OptinMonster?

OptinMonster is a premium plugin designed to generate highly-converting interesting opt-in forms and make it easy to grow your email database fast.


As mentioned before, OptinMonster has an amazing set of options which are extend out across three different price points.

These are some of the features included:

  • Amazing form designs
  • A/B testing
  • Page level targeting
  • Built-in analytics and reporting
  • Exit-intent technology
  • Integration with most of the email providers as well as custom HTML forms.
  • Ease of Use
  • Unlimited forms for use on your site

Before examine the features, let’s check the setup and the design of the plugin.

OptinMonster Review: Design and Setup

In order to get started with OptinMonster, you will need to sign up for an account and choose your desired pricing plan. It’s worth comment that all plans come with 14-day 100% no-risk money back guarantee. Once you have signed up for the plan, you can log in to  the platform, enter in your account and create your first optin.

Generating a form is  super easy and there are a lot of pre-designed templates to start. On top of that, there are several optin form modules to choose from, depending on the plan you selected.



The optin types include:

  • Sidebar
  • Lightbox
  • Slide-In
  • Floating Bar
  • After Post / In-Line
  • Mobile
  • Fullscreen

The number of designs depend on the type of optin form you choose, with Lightbox (popup optin form) have almost all the templates available. Each of the designs can be tailor to your liking – you can change the colours via the template, add your image or video, and also you can choose from a limited amount of Google Fonts for the text.

One of the most amazing options here is the Canvas template which helps you to change the dimensions of the popup form and introduce your custom HTML and CSS that means you can have a unique and completely custom form design if you are familiar with the HTML code.



At the other side from the design customization,  you can configure additional display options for the form, setup Google Analytics, synchronise OptinMonster with your email provider and setup the optin form with the double optin YES/NO options which seem to be increasing in popularity.

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When it comes to the integration  with your chosen email service provider, OptinMonster includes the integration with all the major services such as Aweber, MailChimp, ConstantContact, Mad Mimi, ConvertKit, Emma, InfusionSoft, and many more.

Once your form is ready, you can start to embed it into your website or blog. If you are using WordPress, you will have to download the plugin and continue with the usual  installation and activating process. Once it’s activated, you have to generate an API key in OptinMonster.com. Go to your account’s dashboard then enable to use your optin on your blog or website.

All the options are straightforward and super easy to use , however, it’s worth to mention that the plugin provides an extensive documentation that you can check anytime if you need any help along the way.

OptinMonster Review: Features

Here’s I will show you an overview of the most important features that you can expect:

Exit Intent Technology

In my opinion the most remarkable feature of OptinMonster is the exit-intent technology. As the people of OptinMonster claims: “70% of site visitors who abandon your site never return,” which is why OptinMonster detects when a user is about to leave your website or blog and then launches a popup optin window.

This is a great feature, is fact that people who are interested in your content can keep looking your site without being annoyed with a pop-up. Those who wants to leave your site will get a pop-up, giving them a chance to change their mind.

I know, I know… it sounds complicated, in reality, OptinMonster detects when your mouse cursor leaves the page area of the browser and then fires up the popup.

A/B Testing

I love this feature! Is an interesting and crucial option for any email campaign. Is the ability to perform A/B split testing on your campaigns. With the plugin OptinMonster, this is super easy as setting up an A/B test is done with a click. Once you have named your split test, you can then modify the design to see which optin form converts better.



Once your second version of the form is ready, you can enable it on your website and then use the built-in analytics to see which converts the most and  which are the top 10 highest converting pages – this is insanely useful when you are trying to optimize your optin conversion rate.

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Also, OptinMonster Review integrates with Google Analytics for even more analytics such as the referral page for each conversion as well as the user-agent data for each optin.

Page-Level Targeting

Another great feature of OptinMonster, the page-level targeting module helps you to display unique promotions and campaigns based on visitor’s location and interaction on your blog or site.


This option allows you to define and segment your email list and group your subscribers using this option and base on their interest and interaction with your site which means you can do more targeted campaigns and send more relevant emails to your subscribers. This for sure will result in a higher open rate, super higher click-through rate, greater revenue, greater customer retention, increased sales,  and lower unsubscribe rate.



MonsterLinks is a plugin’s signature with 2-step opt-in technology that allows users to join your email list with a single-click. It’s very simple, turns any link or image into a 2-step opt-in process which brings a popup asking users to subscribe when they click on the image or link.

This technology is oriented on a psychology principle which states those who initiate are more likely to finish the process. Basically, this means that every page has the potential to become a “conversion page” offering a lead magnet that is directly related to the content the user has already been seeking.


OptinMonster provides three different pricing plans, each comes available as a monthly or a yearly fee.

The basic plan is available for $9/month or $49/year and allows you to use OptinMonster review on one website. This option includes only the Lightbox optin form type, unlimited forms, A/B testing, MonsterLinks, Page Level Targeting, and List Segmentation. It’s a good  option to test OptinMonster and see if it’s the best option for you, although it’s worth mentioning that this plan does not include the exit-intent technology.

The Plus plan is available for $19/month or $99/year and allows you to use OptinMonster on three sites or blogs and comes with Lightbox, Floating Sidebar, After-Post, and Slide-In optin types as well as some optional features such as the ability to lock certain content until a visitor subscribes but still excludes the exit-intent technology.

The most complete plan, the Pro package is available for $29/month or $199/year and allows you to use OptinMonster on an unlimited number of websites, includes all optin form types as well as all the features to include exit-intent technology.


In this OptinMonster review, we have seen that is super easy to use and it can be setup and working on a WordPress blog in a few minutes. Integrating the plugin with Google Analytics is just as fast as the rest of the plugin setup.

In order to connect to your chosen email provider is straightforward too – depends on your email provider, you will either need to enter the API key or click the Register button.

The basic version of the plugin OptinMonster is quite limited in options, it’s a great start for those bloggers who are just starting to build their email list. And if you are a big player looking to grow your mailing list even more, the Pro version is an the BEST choice due to the exit-intent technology that is the perfect selling point of OptinMonster.

The option of  A/B testing, OptinMonster helps you to test different features such as title, text, images, and colors while you maintain a simple and friendly user-interface. The analytics feature is great laid out, with all the statistics available at a glance.

The worst part of OptinMonster is the lack of options for mobile devices in Plus and Basic plans. Mobile friendly form support is available only as a separate option on the Pro plan.

The conclusion is that, if you value quality, super new technology like exit intent, and a good user experience then OptinMonster is for sure an investment worth it, especially considering building your list of emails is the best option you can make for your business.

Get OptinMonster Plugin NOW!


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