Time is a business owner’s most valuable asset. Yet one of the biggest problems for small businesses and startups is that the founders are so busy trying to do it all, that they don’t have time to work on the business itself. New entrepreneurs and bosses often say they “wear lots of hats,” but the truth is that they are often trying to save money by doing it all themselves.
This can be a huge mistake and waste of your time, and there are some things that are much better to be delegated or outsourced professional who know what they are doing. You may feel as though this is just a way of unnecessarily spending money, but it’s not! Whatever your area of expertise, it isn’t the 15 other things you’re trying to manage every day.
If you’re a small business owner and you’re still trying (and failing) to do all of the jobs in the office, here are four tasks you should consider delegating or outsourcing immediately.
IT and data
Having an IT professional you can call, such as eSudo Technologies, or a freelancer on retainer to phone when the computers go down is priceless. The more complicated and demanding your technology needs become, the more you will need to invest in someone who knows what they are doing to support your needs. As we are moving into the era of cloud computing, automation, and even AI and robotics, you are more likely to need to employ specialized people to look after things for you.
Of course, you are perfectly capable of writing the copy for your website, sales materials, and content yourself, but think about how much is riding on those words, and how much time this can take. When you consider that your sales, the lifeline of your company, are riding on the words on your website, do you really want to leave that up to an amateur? Copywriters can be found at every different price level under the sun, and there are many websites, such as freelancer.com and peopleperhour.com, where you can find suitable people.
Very few small business owners have extensive experience in finances, bookkeeping or accounting. These are very specialized roles with specialized knowledge, and it can cost as little as £100 a month to hire a bookkeeper who can balance your books each month. That’s not so much to take the hassle out of your month, is it? As you grow, the piece of mind alone is worth every penny.
Is posting to your company’s Facebook page and tweeting 20 times a day really the best use of your time? The problem with social media generally isn’t the time we spend posting, but the time we then waste going down the rabbit hole, looking at other people’s posts! Social media is, of course, important for your business, but it is also one of the easiest things to outsource. There’s almost certainly a college marketing student in your town who would be thrilled for a part time job posting on your social media accounts.