There are so many partnerships that are the crux of a successful business, and the art of creativity, combined with an entrepreneurial spirit is a winning combination. There are so many that argue with the fact that if you are partially business-minded, then you can’t be creative and vice versa. But they can mix very well, and in fact, they can’t operate without each other at all.
Look at how you run a creative company, you want your business to get traffic, followers, buyers, whatever your company “sells” it needs to be sold. Otherwise your business gets nowhere. While it may sound like a simple explanation, the need for custom fuels the creative process in these circumstances. And even those that went on to write literature started from a place of “business.” Hunter S. Thompson, for example, famously worked a newspaper, which inspired his book The Rum Diary, and he’s not really the sort of person you’d associate with any sense of business acumen.
But the creative type can really do something for a stiff and rigid business, they can shake it up and imbue it with a bit more purpose and lateral thinking. A creative person has the added benefit of not working “to rote.” They are more inclined to think of different ways around the normal setup. This works really well, believe it or not, in the IT sector. People who develop software or create an app for mass consumption will put a bit more flair into their coding and think outside the box, which is essential for any business to get ahead. Have a look at this article: Anatomy
of a Successful Developer Team Lead, and it shows that 2.1% of developers have a background in a humanities discipline. Other developers had wildly differing backgrounds in education, so even something as “rigid” as software programming can benefit from the creative mind and make the form of software designing a bit more artistic.
And more businesses are looking for this creative type now. Marketing is the obvious place where a business can find ways to stand out. Creative marketing campaigns, podcasts, blogs, and so on are all part of the marketing machine now. And it’s a full-time job to keep the wheels turning. So by having a creative member of staff on a team of people who are used to working by the book, it benefits everyone.
The one thing a creative business can do for the creative mind that they were unable to do by themselves is very simple, a regular wage. For many creatives, this writer included, the real struggle to keep creative in a 9 to 5 working pattern is nigh on impossible, which means lots of late nights and early mornings to try and catch that spark. And if you run a company where deadlines are paramount, it can be a struggle to manage the creative spark. One simple way is to lead in a sympathetic manner, and not be forceful a la an overbearing boss, but to lead without breathing down their neck so much. It’s a balance that can be achieved in business, and it is a yin and yang situation, but the benefits of both combined can ensure a dynamic company.