If your company is about to run its first event, you’ve probably got a to-do list as long as your arm. And you’re no doubt wondering why on earth you’ve got yourself into all this stress and organising. Well, holding an event is an amazing way to boost your business’s profile and customer base. It’s another way of upgrading your company, in addition to these other tips. And it’s a surefire way to explode onto the scene and show your competitors up.
So, once you’ve got the obvious things covered, like a guest list, speakers and a venue, you’ll realise there’s plenty more to hosting an event that meets the eye. Although, if you’re struggling with speakers, this guide from Forbes will help you out.
Every time you check one thing off, another three tasks pop up to replace it. And even if you think you’ve been through every eventuality 20 times or more, you’re always going to forget something. Most likely, it’ll be something super simple too.
To help you get through your event in one piece, here’s a few things you might not have remembered – they’re very easy to overlook!
1. Name badges
You’re not the only one getting something out of your event. Your guests won’t just be attending to hear your speakers: they’ll want to network with their peers. So, make it easier for them. Get name badges made up, like the ones from Imagin Badges. To make them even better than normal, include on them all the details your guests will want: name, job title and company. It’s also a good way for your guests to take away collateral with your business name and logo on it.
2. Business cards
If your main aim is to attract new customers, don’t forget to bring business cards with you! Yes, you can exchange numbers and email addresses, but handing out professional business cards gives off a much more impressive air, and gives your guests something to take away.
3. A camera and dictaphone
Yes, you’re going to get a lot from your event. But there’s an easy way to get even more out of it. And that’s by turning it into a content series. If you document the day properly, you could write a series of blogs, a white paper, or a report about it. So, before the big day, have a think about how you can maximise your investment. You’ll definitely want a camera so that you can take photographs, and a dictaphone is useful for interviewing attendees, recording keynote speeches, and and taking soundbites. You could even try live-tweeting the event: check out this guide for more information on how to do that.
4. Enough people to run the day
You’ll always need more people than you think, especially for busy times like set up, registration and debriefing. Try to rope as many people in as possible – even if this means asking family and friends to volunteer. But a key thing here: don’t forget food for your helpers!
It’s vital to make sure all your technology is working properly – and nothing will function if you don’t have the wifi details. Make this detail one of your first questions to ask the venue, as well as checking what to do or who to contact in case it goes down. If you’re going to be putting on a presentation, double check that the venue has the right cables, but if in doubt, take your own as well. It’s always a good idea to arrive as early as possible so you can have a quick run-through of the technical bits.