Perception is reality. That is something we have read a lot about recently, especially from political commentators who have been criticizing the way in which political leaders show sympathy and it had us thinking about it from a online business angle. The reason for this is perception is something that needs to be carefully considered by business leaders that operate web-based businesses, whether it be an online magazine or an SEO consultancy firm.
The default perception that business leaders in this area struggle to have a personal connection with their employees, especially those that use a lot of who are those that use an online pool of contractors and freelancers. This can have a seriously negative impact on your business and see a large turnaround.
Quite simply, people that feel appreciated by their leaders and valued for their efforts are so much more likely to put the work in, to make sure their work is of the highest standard and go above and beyond in every way possible. Basically, being the best business owner you can be is worth it because this will make your employees happy. Being valued and appreciated encourages happiness.
Read on to see our top tips on how to make you employees, freelancers and contractors feel more valued and appreciated at work:
Help Them On A Personal Level
If you make a point about only helping your employees on issues of work then you are creating a barrier between you and them. The best leaders are always the ones that keep an eye out for personal issues. It could be that you enroll your company in the kind of employee benefit programs run by Health Assured to ensure they have support should any personal problems arise. These services can even be delivered online through videos and presentations. However, it could be that you go above and beyond to personally assist them with something. Let’s say, you hire freelance writers; knowing their passions and giving them advice would create a loyalty you’ve never experienced.
Don’t Act like You Are Better
So many web-based companies create a ‘you’ and ‘us’ environment by giving company those that were there at the company’s inception obvious preferential treatment. It may be completely by accident but things like personalized parking spaces for managers or having younger staff carry their bags when going away on a business trip can make it feel like the leaders do not value you. You’re a leader, you’ve worked your way up, you’ve been at the bottom; why not share your experiences on how you got to to where you are and how you launched your web-based business and other little things that break down walls. It is only natural for employees to see their leaders as above them, but making a conscious effort to be at their level you will reduce the chances of you and us atmosphere brewing.
Ask About Their Home Life
It is amazing how few company leaders make an effort to learn about their employees home lives, especially with online companies that don’t necessarily have a shared office. But this is one of the most effective ways to make it known that you have a genuine interest in them. To go one step further, why not have a policy that allows your employees to bring their significant others to your work events. By getting the support of your employee’s partner, then you are getting the support of your employee biggest fan, and that is going to reflect positively on the work they do and loyalty they feel toward your company. It doesn’t take much to ask Bob how Susan is doing or to ask Jenny whether Dom’s first attempt at refereeing their kid’s football game went well.
It’s The Little Things That Make A Big Difference
Let’s say your online sales team has gone out to try and win the work of a potentially massive client and were successful. A quick email to congratulate them or some words of support and encouragement can have a seriously big impact on their sense of appreciation. It doesn’t even have to be a big win. Just sending a quick note, something short and nice and to the point, when you hear of someone’s effort, or at the end of the year, or because they managed to solve an operation issue is easy and effective. A few sentences to explain why you value them. If you’re struggling on this front, well, maybe that is telling you something.
Get Creative With Perks
Trust us when we say this, perks don’t need to be costly; they just have to be a little creative. In fact, the more creative and personal the better. One thing to note is that Millennials value experiences above things by a long shot, which is something you can use to your advantage. It could even be that your perks are things that will help your employee’s professional lives become a little bit easier or better. If you want some ideas, then a few beers on a Friday always goes down a treat, an extra day of holiday, one Friday off every month, a massage or spa weekend; just little things here and there can have the biggest impact.