The term SMS refers to Short Messaging Service, which is a way of sending texts via mobile handset or specialized computer program. Text message marketers think of this as a more accessible form of email that arrives wherever customers happen to be, rather than in an email inbox at home. SMS works like a newsletter where consumers can sign up of their own volition and opt-out if they so choose. Marketing text messages provide brands the unique opportunity to share perfectly timed personal communications with thier customers. You can find out what AvidMobile has to say about using an SMS platform.
What does an SMS platform mean to e-commerce and online businesses?
An SMS platform creates a world of opportunity for any sized business. On top of that these types of services are available to business no matter the size of their marketing budget.
As you read this, consumers are using their smartphones to conduct well over half of all online searches. That means most prospects of online businesses are accessing the sites through their mobile phones. Knowing that, it makes sense to deliver a promotion directly to the userís handset instead of making the user check their email inbox.
- Did you know that just over 72 percent of all mobile users send and receive SMS text messages?
- In other words, there are 170 million people texting!
- Outside of the USA, itís estimated there are 2.4 billion active texters!
There are multiple companies out there that have adopted the private label SMS platform as a great way to promote their website through embedded URLs within the message. They often alert users of abandoned shopping carts to remind them to finish their purchasing process. Dutch Brothers coffee chain sends out deep discounts via text to inspire purchases, which can easily be done for online retailers too. In addition these brands are also texting out links to social media pages, videos, and much more.
Do you know how to get started with an SMS Platform?
Start by identifying your objectives.
Set your goals and determine exactly what you want to achieve with SMS marketing. Once you have a strong understanding of your goals it will make it much easier to evaluate and choose an SMS platform provider. Text messaging is a versatile tool making it easy for youu to send marketing, news, or account related messages to your audience.
Build your SMS subscriber list as you would an email list.
Create an opt-in offer that encourages online shoppers to sign up for exclusive offers or special rewards. For instance, some users will offer a coupon at checkout for people who join the SMS list. Once the shopper opts into the keyword using a valid mobile number the coupon code is sent via text.
A text marketing campaign will take one of three directions.
Most retail and M commerce stores send out special coupons or discounts to shoppers, which motivate them to visit the site. Other business will send SMS surveys to get feedback are highly recommended by mobile advertising companies. Finally, you can send text message reminders for special occasions, in-store sales, or abandoned shopping carts.