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Digital Marketing

Digital marketing is the application of marketing strategies carried out in digital media. All the techniques of the offline world are imitated and translated into a new world, the online world. In the digital domain, new tools appear, such as immediacy, new networks that emerge every day, and the possibility of real measurements of each of the strategies used. Many companies need to adapt to the Digital business transformation.

Digital Marketing strategies must then change its paradigm (Digital business transformation). If before the distributors, the media, and the producers were those who had the power of opinion, now the focus must change the user. He is able to search for what he wants thanks to the power of search engines (Google, Yahoo, Bing, etc.), and not only ask the media if his decision is correct, he also has the possibility to read reviews, comments and scores of other users. If you want to learn more about Digital marketing strategies this is your place.

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