Everyone in business knows the importance of marketing. Without it, there is literally zero chance of enjoying any kind of success, other than if you are on the receiving end a slice of enormous and rarely seen good luck. But it’s also easy to go too fast with your marketing efforts, and the impact of over marketing your product or business can have an incredibly negative impact. In today’s guide, we’re going to go through some of the issues over marketing can cause, and reveal how you can avoid the many problems it will often result in.
Just because every other business in your local community is on every single social network going, it doesn’t mean that yours should be too. In the vast majority of cases, you are far better off choosing one or two social networks. Look at the ones that are actually working for your business and put all your efforts into maximizing your opportunities on there, rather than trying to spread your resources over six, seven, or eight different channels.
Every business owner should be looking for ways to grow their business, but expansion – especially at a breakneck rate – can do more harm than good. If you over market your products and business and don’t have the capacity to deal with the results, you will find yourself unable to meet demand. Managed IT services can help you ensure your backend technology is able to address the increase in interest from customers. A flexible and efficient relationship with your contractors, suppliers of materials, and manufacturers is also vital. And finally, you might have to consider hiring new staff very quickly to help you out if demand increases rapidly – so perhaps a relationship with a local recruitment agency might be effective.
Damage to reputation
You also have to bear in mind that if you make promises in your marketing campaigns, your company or products need to be able to keep them. While you might think what you are selling is the best thing since sliced bread, you have to be wary of making such claims to your audience. Focus on the facts, and avoid superlative claims, and your relationship should remain intact.
When you are doing a lot of marketing activity, every action needs to be tracked to prove its effectiveness or ineffectiveness. And ultimately, if you are doing way too much marketing, it’s all too easy to lose sight of the bigger picture, because the amount of data you are working with will be overwhelming. Never lose sight of the three core metrics you should be using: advertising to sales, cost per impressions for digital marketing output, and regular, thorough analysis of your ROI.
Finally, be wary that you aren’t diluting your message by marketing too much over far too many channels. It’s all too easy to start relying on creative fluffiness rather than having an actual, scientifically tracked campaign that has legitimate business-critical results.
Any more to add? Why not share your thoughts on over marketing?