When you’re in business, there’s never a moment to sit back and toast your success. You always have to be looking to the future, for those new opportunities that can take your business to the next level. Part of this process is ensuring that your digital and real world life is watertight, that you’re taking care of all the factors that can determine the success – or lack of – of your venture. Below, we take a look at five essential marketing tools for companies looking for success in 2017 and beyond.
Perfecting Your Site
Many businesses are guilty of devoting a disproportionate level of attention to their social media sites. In fact, the most important for any business is their own website. You can’t have great online success without a solid foundation, which is your website. Make sure every facet of the site is in tip-top condition, and that you’re taking care of the details that can give your website a boost, such as maintaining a blog and hosting top quality photographs and videos. Everything else will flow outward from there.
Leveraging Other Sites
A lot of people use social media sites, but that’s a pretty saturated market you’re trying to crack into. Of course, you do have to be on there. That goes without saying. But when it comes to influencing, it’s important to look beyond just social media sites. For example, a good way to get the word out about your business is to write articles for high authority sites. You’ll be adding something of value of the internet, and will also be promoting your business at the same time. Websites are always looking for content from authoritative voices; make yours one of them.
When modern marketers talk about marketing a business online, these days they’re really talking about marketing on mobile. Mobile internet use is bigger than desktop internet use now, and it’s only going to get bigger. Your business should have an app, as virtually all your customers – present and potential – will have a smartphone constantly in the pocket. If you don’t know how to develop an app, take a look at software dev resources and get your development under way. Your site also has to be mobile responsive (it should have been a long time ago, really), and also geared for internet trends – video in particular.
Your website will have more credibility if it’s featured on all the sites where it’s possible to list a business, should as Google Business Pages, Yelp, and Tripadvisor (if applicable). These sites should be filled out with as much information as possible, and include photos, contact details, “opening hours” and so on.
In the Real World
We talk a lot about online marketing, but you shouldn’t neglect the real world. Not everything has to be online, and in fact, in some ways the real world is something of an underrated tool for would-be marketers. It’s where all the people are, after all, and if you can push them to your online presence then all the better.