- 1 Other advantages of having web & Google traffic
- 2 SEO tricks to increase google traffic
What is web traffic and why is it so important?
Web traffic is all those users who visit a web page.
Although the motivations of each person visiting a site may be very different, and some may be there in a completely casual way, without initially having a great interest in our product or service, the capture of visits is a very important issue and totally necessary for any digital marketing or inbound marketing strategy.
The reason for its importance is indisputable: on a visit to a website it is possible to launch the relevant actions to try to achieve the objectives of the company or brand. These can be: achieve conversions to records or leads, expand the number of subscribers, specify a sale … On the contrary, without visits there is nothing, there is no opportunity to achieve customers.
Other advantages of having web & Google traffic
- Achieve more visibility of the company and the brand, as well as greater prestige within the sector (branding).
- Give a greater scope to the contents.
- Possibility of converting anonymous initial visits into leads or registers with which to feed the database and follow up later in an inbound marketing strategy.
- Increase the sale of products or services of the company or brand.
- Options for users to be subscribers of the company.
- Obtaining money through contextual advertising. In these cases, the more visits the website receives the more money it earns in advertising.
SEO tricks to increase google traffic
1.- Improve the CTR
We understand CTR as Click Trough Rate or, what is or same, the rate of clicks generated by a link with respect to the times shown.
The CTR as we are going to approach it in this article is the one that is achieved in the search results. When you have positioned a web in Google and the users, after doing a search they see your result, they are generating impressions and clicks. The CTR in this case would correspond to the impressions generated between the clicks.
Why optimizing the CTR can increase web traffic? It is basic, the higher CTR in your results the greater number of visits to your website. On the other hand, the CTR is a very important factor in web positioning, and if you improve on this side, you can get even more traffic.
Google tends to improve the position, or at least maintain it, of those results that enjoy a good CTR. For example, if you have a page in third position on the first page of Google with a keyword that is highly sought after, you are likely to receive a large number of impressions from the start.
If of all those impressions you just get clicks, Google will determine that your page is not relevant or does not offer what the users are looking for, therefore it can make it descend some positions.
If on the other hand, you have a title, a meta description and an optimized snippet, you can get more clicks and thus increase the CTR. Google will realize that your page is relevant and useful to the user and is likely to improve its position, increasing the likelihood that they will make even more clicks.
2.- Load speed
The time it takes to load a web or a specific page is essential, both for web positioning and for the user’s experience. Both are related to each other in a very direct way.
When we talk about optimizing the load times of a website we talk about working the WPO. The better optimized a website, the better the loading speed will be and this allows us to get more visits through the factors of which I have spoken in the previous lines.
Think about it, Google wants to offer the best to its users and therefore it will show up those pages that take less time to load.
That your website takes too long to load will not cause traffic Google to penalize you, but it will show other results over yours. If you optimize the loading speed of those pages that you want to position, it will be more likely that you will go up in the ranking and, therefore, increase your visits.
Another of the SEO factors that must be taken into account in SEO strategies On page is the internal link or intelinking. It is about creating links that lead to other pages of your same web, transferring authority between them and creating an internal linking structure as complete as possible.
Directly, linking to our own pages or articles can be beneficial for Google traffic with a very simple reason: you complement the information that you are showing with other articles and you give the possibility to your readers to navigate through more pages, thus obtaining more pages views.
In a less direct way, using a suitable internal link strategy we can increase web Google traffic thanks to the improvement of the SEO On Page of your page. This is because the internal links of a web help Google to better track a page.
Each page is derived from the links that the link juice has in it, and those pages that receive the most links improve in authority. Therefore, a complex and careful internal linking can improve the authority of the web globally, distributing the juice link throughout the site, taking advantage of the authority of the different pages.
4.- Long tail
Another SEO factor to increase the visits of your website is to work well long tail keywords. For those who do not yet know the term ‘long tail’, it refers to long tail keywords. That is to say:
Keyword long tail: ‘labor lawyer in Madrid’.
While it is true that normally the search volume of long tail is usually less than in more generic keywords, well-worked long tail can bring you a lot of web traffic.
And why are you going to work on keywords that have less search volume?
Probably, now we will see, the long tail have less competition or keyword difficulty so it is much easier to position a page in a result working a keyword long tail, than attacking a very general keyword.
The most generic keywords have a higher volume of searches and therefore, can bring us many visits. However, they are usually characterized by having a very high competition, or what is the same, there are already many websites positioning pages and also have more authority than you.
5.- Optimize the keywords that you have positioned unintentionally
When you publish a page or an entry with content, even though you are pointing to a specific keyword, you will start to position also for different ones. Therefore, if we find those keywords for which users are finding us and update the content enhancing those words, we can increase SEO traffic to our website in an important way.
To see these keywords, the best tool for this is Search Console. The Google tool recognizes the keywords for which we are being clicked on the results lists and offers information about the position and the number of visits we have obtained.
Once we have identified these words, it is time to get down to work including more often those keywords in strategic places such as subtitles, paragraphs, metadescriptions, etc.
And the best thing is that not only will our traffic increase by these keywords, but Google will see that we have updated our pages or entries and perhaps reward us by increasing our position on content more outdated than ours. Remember that Google likes updated content.
6.- Facebook Ads
The Facebook ad platform can be a great ally. Creating campaigns correctly segmented and with ads formed by good copies can bring you a lot of traffic, also qualified.
Try, create small campaigns with little budget, between € 1 and € 3 a day, or start with a trial of a € 5 campaign. Use a demographic and interest segmentation according to the article that you are going to promote and analyze the results you get. In campaigns of interaction with the publication you can get to obtain a cost per interaction less than the euro cent.
The volume of traffic you can get with a small campaign is very significant and you can also get other benefits organically.
For example, if the publication likes the users, not only will they give ‘Like’ and they will enter the post of the blog, they will share it in their channels. In this way you would gain google traffic data, derived from the payment advertisement and in many occasions that organic traffic can be greater than the visits obtained directly through the advertisement.
And in a collateral way, in addition, you will see how the fans of your Facebook page increase.
Here is a post that I promoted from my Facebook page. Observe the number of shares and scope of the publication.
7.- Attractive titles
One of the best techniques to increase web traffic is to generate attractive titles that increase the CTR of our results in the SERPs. As I mentioned earlier, the CTR is a crucial factor when it comes to improving our SEO positioning. The more clicks we get on our results, the better Google will consider it.
Therefore, I recommend that you review the SEO titles of your pages and entries and optimize them in a way that is attractive to users. If you change them for ones with more hook and that incite more to the click, your CTR will increase and Google will probably raise you positions little by little.
I hope that with these tricks you can increase the web traffic of your projects. If you have found useful or know more tricks for it, you can help us expand the list using the comments.