Digital marketing, if and when you choose to do it the right way, is a back-breaking, soul-killing, and a thankless job.
Imagine having to write continuously, for years, without anyone ever reading your blog posts.
You put up videos on YouTube and your subscribers barely come through.
You are all set on social media but it seems like everyone is ignoring what you have to say.
You are sold on the need to build an email list, but even an email submit is a point of friction for your website’s visitors.
When you decide to do digital marketing for your business, you are setting up yourself up to compete with not just your competition but the entire world (while everyone you are trying to target already suffer from an information overwhelm).
You are competing with the titans vying for an average Internet users’ attention.
You are trying to convince and nudge visitors to turn into email subscribers. Then, trying to push email subscribers to turn into customers for life.
Oh yes, please do forget about all those fancy titles you see online everyday, like:
“How I got 54,678 subscribers in a week” or even worse
“How a Preteen Kid Made $6540 In 15 days Flat”
That’s all but a lie. Save yourself the trouble and ignore anything that sounds too good to be true.
True success is always backed by years of hard work, misery, failures, and such.
Writing to no one but hoping someone would read, waiting for your business to gain traction online, making those ad campaigns work, and getting people to listen to you on social – all of that is a tall order today.
Yet, you have a business to run. You’d have to do it like everyone else. Everyone started from zero so you’d start from there too.
Digital Marketing – minus anything shady, manipulative, and black hat – can kill you.
Yet, here’s why you should do it (apart from the fact that it’s the best thing for your business):
Digital Marketing Is a V12 Monster Engine
Agreed that you first start out with any or all of the channels in digital marketing (like blogging, SEO, content marketing, Social Media, email Marketing, and paid Campaigns), you’d literally be groping in the dark – no audiences, no readers, no followers, no leads, and no sales.
But, if you do it long enough (and with just the right dose of guts, gumption, quality, and consistence) by providing value, it’ll all change.
Together, all those digital marketing channels start getting you curious visitors who turn into regulars, and then they would become subscribers. Those subscribers will buy from you, again and again.
Once it all starts happening, there’s nothing out there that can stop you. It’s Inbound marketing happening, at its best.
The trick is to stay there and coast the battle.
Selling based on Pure Trust & Value
Traditionally, successful sales were indeed based on trust and value.
Except that sales people would count on the product’s appeal and a customers’ imminent need for a solution.
Add an average sales people’s inane charisma, tact, and the ability to build relationships, then doing sales becomes half-art and half-science.
Digital marketing makes this exact thing happen at scale.
Instead of having to meet 10 people per day, everyday of the week and repeating yourself, you can replicate that process with blog posts, slide decks, infographics, videos, and all other forms of content you can put out there today.
Teachers, trainers, and coaches always enjoyed a certain degree of respect. History has proof of it. This is also evident today since education still has a higher perceived value than anything else.
With digital marketing, you have an opportunity to do just that (again, at scale).
Instead of setting out to sell right away, you’d take the route of training, education, and teaching continuously to let customers get a taste of what you are made of, how well you know your stuff, and what you can really do (without a single cent made in transactions).
Regular publishing helps you gain authority. This then invokes trust and reciprocity in your audiences which then makes it way easier for you to sell.
Not by asking but by authority; not by follow-ups but by letting customers take their own time.
Digital Marketing Paves Path to Automation
If you were in business 20 years ago, it’d have been almost foolish to think that you could automate your business with limited resources and time available to you.
You can automate most aspects of your business – due thanks to ground-breaking technology.
Visitors – turn to subscribers – who then receive series of emails (with value) – make an offer – watch the cash register ring.
Clients place an order – invoices are sent automatically – clients get reminders to pay – payments made.
Clients set up consulting call – appointment tools record the date and time – this is pushed to your calendar – complete the call – unleash a series of emails to nurture the client – make more consulting calls – get paid by the hour (which is also automatically tracked).
But wait, how do even get clients and customers in the first place? Say, hello to digital marketing again.
Whether you are a solopreneur or a large organization, you have access to everything you need to do digital marketing the right way along with automation.
Regardless of how fancy it sounds, it’s the reality today.
So tell me, how is your V12 monster engine firing?