It has been several years since Google updated its algorithm, in 2015, so that responsive web pages were prioritized in the SERP search results to those that are not, when searching through mobile devices.
And why now do I tell you this? Because Google has just announced that, although before they used the desktop version of the websites to establish their index and Google rankings, from now on they will prioritize the mobile version. That is, if your website has a mobile version, they will preferably use this version for indexing and establish your ranking in your search engine, otherwise (if you do not have a mobile version) they will use the desktop version with possible penalties.
What does Mobile First Index mean?
The concept is born from the first indexing or query that google of a page, formerly there was no choice, the first thing that Google indexed was the web in its more traditional version, while not now, the first one that indexes is the mobile version.
It is really called that because the mobile version will be the main one to index, but that does not mean that it is the only one or that it can not index another version. This update of google resides in the change of the behavior of the user.
I have always considered that we must optimize our website to conquer the Google robot, but as you know our website can be accessed through the desktop version (traditional web) or from a mobile device, so we should not focus on several designs, but one for all. Before Google used the desktop version to index and rank, while now preferably use the mobile version to do the same, so if you want all your content is indexed, it must be present in the mobile version.
So will it only rank the webs with mobile version? No, as I said the mobile version will be used as the first Google query, in case you do not have a mobile version will rank you as before consulting your desktop version, but you will be in a worse position for not offering your users the mobile version.
Also, if you have a large audience that accesses from mobile devices your goal will be to position the content in this alternative version of the web. Google has begun to notify the owners of mobile-centric websites that their traffic is increasing in Smartphone to verify that they are being indexed correctly. Keep in mind that the version that best suits the user will always be shown. If your website uses a different URL for the mobile version, you should worry about indexing the Google page of the alternative mobile version.
Do you know why I prefer to have only one version? I summarize it in 4 recommendations of Google for the Mobile first index:
- The content should be, to the greatest extent possible, the same in the mobile version as in the desktop version.
- The structure should be the same, referring to the categories of your store.
- It is interesting that the metadata (metatittle and metadescription) are the same in both versions.
- Make sure you have all the addresses verified in Search Console, just like the language.
What happens in my store? Do I have to update something?
No, at the moment, Google has only changed the way in which it obtains the content, not how it is classified, that is, the criteria for positioning remain the same.
Although these criteria have more or less force as time passes, for example, as of July 2018, web pages that have high load times will fall positions compared to those that load fast.
We always put a lot of emphasis on custom designs and made by professionals, because they meet the requirements to have a good mobile version, our designers work to adapt your design to new devices, based on three concepts:
- Easy to use for customers, improves the user experience
- The efficiency to perform usual tasks.
- The theme and design must be the same in both versions.
Maybe sooner or later you receive such an email about your store, quiet, it’s good. Now you can start measuring, you will surely see that mobile visits increase.
Web mobile vs Responsive web Which version is better?
Many people will think that it is the same, but no.
When we talk about responsive designs, we refer to a web that adapts to the devices, therefore it is a single dynamic version. After many years of using powerful CSS frameworks, the web community has tried to standardize and simplify a work environment so that the web design adapts to users and their devices. And therefore get improve the user experience, hence the concept of responsive was born.
While the alternative mobile web version of the English separate mobile site, literally provides the definition of a separate mobile version of the traditional web version, hence to be in two different URLs, with alternative designs in each version.
Of course, it always depends on the type of online business, in e-commerce you have to have a good approach to our website.
If you have a product or service to market, you need customers to go direct to perform the action, so you do not need to have mobile pages other than the desktop because your content is not dynamic. Always think about what your user needs. There are four advantages for which I have thought that our stores should have responsive designs and not mobile versions.
There is only one URL and a single website
Simple digital marketing, since you do not have two websites you will not have to make two different types of seo, for web and mobile.
Low cost, both for having another web version on the server, as well as the time and investment that must be made with the other version.
Do not work in 2 versions, saving workloads.
You can check if your store has a version adapted to mobile from this test.
If a message appears in green “The page is optimized for mobile”. Perfect, you know that they can access from mobile devices, it is possible that errors appear due to the analysis of Google, do not worry, you will see that from there you can send the page in mobile version to Google.
Therefore, if you follow our recommendations nothing will go wrong.
Analyze your audience and behavior within your store with Google Analytics, in addition to analyzing the behavior regarding design, you can use the extra SmartLook application to see where they click and where not.
Based on their behavior get a custom design adapted to mobile devices.
Did you know that in Spain 40% of people access the Internet by mobile? 8 points over those who access by computer.
And you, do you already know where your customers buy from? Leave us a comment with your approximate percentages and verify that the study is correct.