Even if you don’t have an active strategy in place, it is pretty much certain that your business is engaged in content marketing in some form. With the growing importance of the internet and social media to companies across the board, a solid content marketing strategy should form the cornerstone of your business. But there is no point in just churning out content for the sake of it unless you have a clear idea of the benefits that it will bring to your company. Here are a few points to consider to make sure you get content marketing right.
Before you actually launch your content marketing strategy, you should carefully think about what you want to get out of it. Like social media or SEO, content marketing should be used to further business goals rather than just being an aimless strategy that you put in place. Different content serves different purposes within a company and there is no point doing it if you are looking to just tick it off the list. You may be looking to get more people reading your blog or clearly establishing yourself as the experts in a particular field. Whatever the case, you need to make sure you clearly define it before you implement the strategy.
Next, you need to consider what form your content will be taking and who will be producing it. As well as posting to your own website, you should also be looking at targeting other websites and blogs – more information about the value of this strategy can be found on Guest Post Tracker. Content needs to be produced on a regular basis, and it needs to be interesting, useful or a combination of the two.
Narrow Your Focus
When people come to consume content, they are often looking for specific answers to specific problems. An issue that many companies have is that the content they are producing is simply too vague. Instead of writing one ‘big picture’ blog about a certain issue, you could spin it out into several where the focus is much narrower. For example, instead of ‘How to Prepare for a Big Trip’, you could write separate blogs about packing, booking accommodation, planning your route etc.
Get Your Content Out There
There is no point creating content if no one is reading it in the first place. Even if your content is first-rate, that doesn’t mean that people will automatically find it. You should generate awareness using all the means at your disposal including social media, email marketing, app notifications etc. In essence, you need to market your marketing.
Measure Your Success
The main cost of content creation is time and like anything in business, you will want to see a return on your investment. Obviously, there is no specific formula for doing this, but you can at least measure how many views, shares and comments you are getting and compare this to any spike in sales that you end up experiencing.