A decade ago your marketing strategy would have focused on print media, radio, billboards and vast swathes of telephone agents to call potential customers on their landlines to inform them of new products and services. Fast forward ten years and the world of marketing has gone digital. More people are online than ever before with social media platforms exploding onto the scene allowing human beings to connect in a way that has never been seen before. You can call up your pal in Costa Rica using FaceTime and see his face beaming back at you from the rainforest as you chat about the basketball play-offs. The emergence of digital marketing has meant that it is easier than ever before, if you follow a dynamic marketing strategy, to get your message out there to your audience.
Search Engine Optimisation
Although it sounds like a procedure that astronauts need to go through before a shuttle launch, search engine optimization (SEO) is actually a way of getting you and your business visible. The more effective your SEO, the more visible your business is. As the name suggests, SEO is about employing a strategy so that your website appears in a prime spot in the Google search results. How many times do you search for a product on Google and scroll through to the seventh page? Never. So you want your website to be on that first page.
You could grab yourself a manual and give it a go yourself, but this could be a false economy. The importance of SEO can’t be stressed enough. Get it wrong, and you could be losing vital business. You will be more useful utilizing your expert skills working on your financial forecasting or developing your business plan rather than doing an amateur job of your SEO. By outsourcing to an SEO expert, you will be employing an individual who has in depth knowledge of how to drive traffic to your website through keywords, web page content and thorough analysis of your competitors. Getting an expert on board can make your business stand head and shoulders above your industry rivals, leading to greater online visibility and a widening of your loyal customer base.
Bursting onto the scene in 2006 was the protege of MySpace. Facebook has seen growth unrivaled by any other social media network. Allowing people to connect all over the globe, sharing trivial details such as what they had for breakfast that morning and using emoticons to inform the universe of how they are feeling at a particular moment in time, Facebook is the daddy of all social media. Spawning offspring such as Instagram and Snapchat, Facebook has the edge when it comes to online business marketing.
It’s not merely a tool to find out what your mates are getting up to. It is now a powerful marketing tool for businesses to set up their own Facebook pages. In a similar way to Twitter, you can communicate with your customers on a more personal level. If you’re keen to foster an exceptional customer experience, ensure that you respond to comments or questions within sixty minutes. This way, other potential customers will see the quality and speed of your responses. There is nothing worse than venturing onto a business Facebook page only to see that it hasn’t been updated for four months and that there are swathes of below average reviews. Whether you are a large company or a small start-up, you need to give your customers the personalisation that they crave.
Sign up to launch some of your marketing on Facebook, and you will be guaranteed pinpoint marketing to your niche target audience. Facebook can utilize a browser’s history to develop an insight and create a picture of the user. If you’ve recently been looking to buy a new car, the chances are that Facebook already knows this and will display relevant advertising for you, and often within the locality of where you live. The lure to click on the advert often proves too much, resulting in traffic to your website and a potential new customer for your business.
Marketing is a sphere that is constantly developing. As more online platforms emerge and the use of smartphones becomes ever more prevalent, the Internet is forced to change. Banner adverts will become more nuanced, social media channels will target audiences with greater personalized content and SEO will continue to develop as the most important tool for a comprehensive online marketing strategy. Embracing digital marketing today will enhance your online presence in the future.