Are you an entrepreneur? A digital nomad or a blogger? Do you have consolidated business but want to join the digital framework? There are essential strategies to improve the visibility of your business on the Internet and be one of the first options for your target audience.
Today we present 5 key keys to start and develop effectively on the web ….
The Internet has given us the possibility to sustain a business with an investment lower than that we could require a few years ago, and it is not enough to have a physical establishment.
Firts of all… what is online presence?
We can use the Internet as an advertising tool for our online business at a much lower cost, because the Internet allows us to segment users in niche markets with specific tastes and needs, which allows our target audience to be more defined and determine where are our potential customers.
Lets check how to improve your online presence:
- 1 1. Update your Website
- 2 2. Worry about SEO
- 3 3. Strategy in Social Networks
- 4 4. Mailing Strategies
- 5 5. Content Generation
- 6 6. Publish frequently interesting and good quality content
- 7 7. Focus your attention on your clients
- 8 8. Devise methods to reward your customers.
1. Update your Website
To start in the online sales sector it is essential to have a website with an online store. It is highly recommended that we regularly update our website according to the needs and opinions of the users, as well as its design.
Responsive web design is ideal for our eCommerce, since it allows the web to adapt to all mobile devices in an effective way, through which they have significantly increased conversions in recent years.
2. Worry about SEO
That is, by having and progressively increase online presence in the main search engines. Optimizing your website correctly to increase indexed pages in search engines will be basic to start gaining visibility on the Internet.
After that, it will be necessary that you follow a strategy focused on the generation of content that will help us position ourselves with our keywords, so we will increase the volume of your business. Being the first in Google, is not coincidence. The application of SEO techniques and strategies helps us to achieve:
- Online Reputation
- Increase in sales and, therefore, in profits
- Savings in marketing campaigns and traditional advertising
- Daily promotion
- Increase in visitors to our website
- Efficiency of our page
- Usability and increase of feedback with users
3. Strategy in Social Networks
About 65% of the traffic of a website is redirected by advertising strategies and visibility in social networks.
A correct social media strategy that offers us traffic of potential customers is what any online store dreams of, for this it is essential to work with this great online showcase.
Presentation of products, news, special promotions, branding … take advantage of the potential offered by each of the social networks and adapt your strategy to each of them.
3.1. Select in which networks you have to be
How many social networks do you know? Do you really think it is necessary to be in all? Every day new social networks appear on the Internet and this does not mean that at the moment we have to create a profile in it.
Being in social networks must have an objective, therefore, before registering, we must assess what we want to achieve with our presence in that community. In this sense, there are two places in which if you want to building an online presence you must be: Google and Facebook. On the one hand, if you have a business and want to place it on the map, nothing better than Google to give it visibility, since, in addition to geolocating it, you can add schedules, phone, features, as well as any other information that you consider relevant to users. The same goes for Facebook, having a company page helps natural positioning on the Internet. Facebook is a good showcase in which to show the public what the company does and, in addition, a direct communication channel.
Just as each social network has its purpose, it also has its audience. Nothing better than social networks to segment the target audience. That’s why having an online presencein the networks can help you get a rough idea of what kind of audience you have in each of them and, therefore, know your followers better to address them. Of course, each social network has an audience and, therefore, the message you transmit in each of the profiles must be adapted to that particular audience.
3.3. Diversify your online presence
It may be that at any given moment your business plan requires to be present in certain networks and not in others. But this situation can change. Therefore, it is advisable that even if you actively use only two or three profiles, all of them are updated and optimized. This review and development task includes both reference images suitable for the brand and information related to the business.
3.4. Choose your target audience
If there is something good about social networks at a commercial level, they group the public according to their tastes, interests and preferences. That is why it is very easy to direct the message, because if, for example, you want to promote your B2B business or recruit professionals, LinkedIn is the right network for it.
3.5. Avoid participating in false news
On the Internet everything fits. It is important to have reliable sources and contrast information so as not to fall into false or dubious news. Before sharing any information or data with our followers, we must make sure that it is real, and not a hoax or rumor that could confuse our audience as well as projecting a bad image.
4. Mailing Strategies
Care and loyalty to your customers. Once they have bought for the first time on our website, we can count on personal information that will help us retain them and get new sales.
Email is one of the keys that you should take advantage of to create a mailing strategy in which we can send information to our customers with special offers, news, information, etc.
Here we share 5 email marketing tools that you can use in your business.
5. Content Generation
Also called as an Inbound Marketing technique. It is one of the most used marketing strategies on the Internet at this time.
It is a very intelligent strategy that tries to create content of interest for the user, which increases our visits, builds confidence in our future customers, and offers a professional and serious image of our business.
The Inbound Marketing has been for some years, a very popular tool for eCommerce businesses, and among its main strategies is to create a blog to spread the knowledge that the company has about your product and the sector in which they move. . It adds value to your users, make them stay on your website and gain impact on the Internet.
6. Publish frequently interesting and good quality content
Your business can grow or decrease depending on the content you post on your web pages. The culture and lifestyle that you want to be associated with your company will depend, to a large extent, on the image and philosophy that you transmit in the communications of your endeavors. Therefore, it is necessary to be a retailer and choose what you are going to share via the Internet very well.
To create a brand personality that generates confidence in your customers, you can request help from different freelance professionals, through Workana. A good content marketing has the ability to function as a magnet to attract customers and guide them to want what you offer from your products or services.
When you publish attractive, useful and informative content, it is possible that you become a reference in the area of work in which you develop, so you will building an online presence and you will start to increase the quality and quantity of your Potential customers.
A company that makes cooking utensils, for example, can offer a variety of practical and healthy recipes. In addition, you can detail how to use the products you manufacture in each recipe. Thus, you can create a simple and entertaining communication that provides culinary education, shows your products, attracts new customers and maintains connections with your audience over time.
Much better if the content is published frequently, as it will be of great help to make the links between your brand and your customers become stronger day by day. The publications could be weekly or even daily on websites, on different social networks, in bulletins via email, and so on. The possibilities are varied and are not limited to just those.
There is no single way to achieve success in regards to the online presence of your business. The changes, currently, are dizzying, it is necessary to go to experts who are up to date and innovative when deploying their skills for the benefit of your company. Search for the best specialists in Marketing and Sales services within the Workana platform.
It is essential to create significant and important bonds with your clients, freelance workers will help you overcome obstacles to provide your business with the recognition and online presence you need.
7. Focus your attention on your clients
It is not always easy to market at a business level. Creating an approach that is not based solely on your point of view as an entrepreneur (the benefits of your services or what you feel you can do for your clients) will open space to observe and empathize with what your consumers really want.
Focusing on the role of the client means that the approach to be applied is more personalized and manages to involve them fully with your products or services. You have to be creative by speaking directly with them, letting them know you are interested in what they have to say and answering what they need.
There are different ways to customize the method of reaching your customers, for example:
- Strive to personalize the product or service, asking customers in advance about the expectations they have, knowing their needs and interests and working to satisfy them.
- Connect with customers through social networks. Listen to both praise and complaints they have to say. In this way, you can interact depending on how your moods are.
- Use surveys, discounts, special offers, prizes and other incentives to promote your brand.
- A personalized experience offers some restraint to your clients. So much so that you can tilt them to choose your business, making it grow exponentially.
8. Devise methods to reward your customers.
Capturing customers is only the first step, the great challenge is to make them choose your company again and again, becoming loyal buyers. Work to keep them happy and satisfied, through different rewards:
- Special offers and discounts: They stimulate to increase purchases made by consumers. You can use online promotions, for example.
- Give some kind of reward for the loyalty of those who make their purchases on a regular basis in your business.
- Gifts when they make multiple purchases or that exceed a certain amount.
- Offer discounts. On different occasions, discounts give the customer the feeling that they are saving and makes them come back again.