Content is one of the greatest – and yet most underrated art forms – of the modern age, and one of the most powerful tools available to businesses. This is especially true when it comes to marketing. The power that exciting, creative, sympathetic, funny or charming content can have is astounding and amazing and, best of all, synonymous with a plethora of benefits. Unfortunately, and rather confusingly, so many companies still choose to steer their budgets away from this realm. For some ill-informed reason, they decide content isn’t worth spending the time, money or resource on and, as a result, their marketing aims flop short of the line, like when a toddler enters a welly tossing competition.
Great content may not be tied into sales traditionally, but it has far more influence over your marketing success than you give credence too. So, to change your mind and shine some light on this topic, we have come up with a list of reasons content should be made a key player in the future of your business.
How can you hope to have any impact on a business if you don’t have credibility? Spoiler alert: you can’t. However, start using insightful, interesting and relevant content marketing and you will quickly find that your customers and clients trust you more, and trust goes a long way in this digital age.
Content offers you one of the quickest routes to becoming an expert, in the eyes of your customers that is. This is because you are fast tracking your ability to earn this opinion. It could be a blog on your website or publish articles on LinkedIn; it doesn’t matter. Content that enlightens people on your area of business will see you become celebrated as an expert.
This is one of the most important areas of any marketing campaign, and that thing all marketers have their eye on. Well, content is one of the major elements. Having a top-tier website development studio design an impossibly engaging website is great, but it is informative content and well-placed keywords that will make Google look your way and make your website more popular. Period.
The whole point in having a glossy, sleek, user-friendly and easy-to-navigate website is for people to view it. Well, in no uncertain terms, more people will flock to your website if they know there is tip-top information for them to soak up and enjoy. Even with the rise of video, content is still number one when it comes to building intrigue and peaking curiosity. Content gives your customers an incentive to stop by your landing page.
Every successful business spent time establishing their brand. It is what got them to where they are because good branding allows your customers to know what level of excellence they are getting. It is consistency that fortifies trust. That is where content comes in. It supports the rest of your approach and gives your brand a voice; a tone that people connect with and buy into. This is one of the best ways to get your name out there and grow within your industry.