Having a brand requires multiple marketing actions, many more than those that come to mind in a first review. There are some less visible to our clients (web programming, advertising investment, relationship with suppliers, and so on), and others that directly influence the image we give our audience: the appearance of our website and our social networks . These platforms are our letter of introduction and, as you know, the first impression is decisive in the path that leads to the sale.
The importance of updating your content
One of the keys for a brand to remain attractive over the years is to combine consistent visual coherence (so that the audience recognizes your brand at the moment) with a regular renewal of the content (so that the audience does not get bored every once it enters your web).
If you renew your catalog constantly, it is normal that you also renew the content that you show. But surely your content goes beyond the product itself, or at least it should, so it is also important to renew the images that are seen on your different platforms, from the headers in social networks to the photos highlighted in the home of your store on-line. It is important to generate a sense of dynamism that gives the potential customer the feeling that the brand is alive and that there is always something new to offer.
Encourage your followers to produce content
Put like that, maybe it sounds too direct. It is not about demanding anything, but about seeking cooperation between the brand and its fans. Surely among your customers there are people with a lot of talent and wanting to show their images to as many people as possible.
How to do it? Encourage them to tag the brand with photos or vids where your products are displayed, or use a unique hashtag related to your brand. Once you’ve shared content related to your brand, you can take advantage of Photoslurp’s technology to collect and distribute that content on your different platforms. For example, by means of a carousel of social content generated by users on your web page, or by alternating the product cards with the photos of your fans in your online store.
Get a good stock of content
It seems that the internet is an inexhaustible source of graphic material, but surely more than once you have seen the same photo illustrating the entry of a blog, a news in the press and a tweet.
Image banks are a precious commodity and, although it may not seem like it, royalty-free photographs are limited.
As we mentioned before, I am sure that many of your fans / customers will be happy to share their photos with you in exchange for showing them on your website and social networks. To show your appreciation, you can tell them directly by commenting on their posts, or reward them with a discount code (which, in turn, will generate more sales). But if what you need is a good content base to nourish your library, nothing better than a contest to encourage their creativity in exchange for gifts. Advice: do not be stingy, karma will reward your generosity in the form of abundant and quality content.
Productivity, that great word … When working for a brand, there are thousands of fronts that we must not lose sight of. People are less multitasking than we would like, and time is money. Do not let the graphic maintenance of the web take half of the day off.
Prepare your marketing actions in advance. Do you want to make 4 contests a year, for example? Prepare them all at once, and schedule your release so you do not have to think about it for a few months. And for an optimal regular maintenance, promote your hashtag everywhere so that it is filtered in your audience: on your website, in your posts, in the bio of your social networks, etc. In this way, you will cultivate with a minimum effort a source of economic but priceless content: unique images of your customers using your products.