Not all businesses are meant to stay local, or even remain on a national platform; the best way to realise that your company is successful is to see how well it performs on an international platform. Of course, there will definitely be some nerves to expanding your business to foreign countries, but who is to say that your products and services won’t be useful to someone on the other side of the world? We live in a world that is more connected than ever, so you’re doing yourself and your business a great disservice by limiting it to one country. Here are a few ways you can teach your company to speak to a foreign audience.
Translate your website
Your website is the best way you can introduce your business to a wider audience than the one on your doorstep, but most people don’t think of ways to make it accessible to foreign countries. The second you include an option to translate your website into a different language, suddenly you have a whole new audience available to you. The best part is, you don’t have to be fluent in a second or third language to make this possible; all you need to do is hire some translation services as can be seen here and choose which languages you’d like to feature on your website. Spanish and Chinese are the most commonly spoken languages next to English, but translating your website to German, Swedish, and Polish can give you more access to a European market.
Take advantage of mobile connectivity
Thanks to technology, there are more channels of communications open than ever before. With platforms like Facebook, Twitter, or Whatsapp, we can reach people halfway across the world with a single press of a button. Take advantage of this as much as you can; after all, it’s doesn’t cost you a penny.
If you have a social media page for your business, use your existing business connections to put out some feelers for international connections. Alternatively, you could put your new language skills to the test and start posting your content in at least two different languages. This will let potential customers know that you are interested in expanding to their country, and someone might get in touch with you.
Learn a new language
Eventually, you might take your business to an international trade show and try to make a good impression with foreign clients. Although it would be good to have some translators working in your booth, it wouldn’t hurt to learn one or two business phrases in another language. Your prospective clients might find it more useful to speak to the translator, but you will still make a good impression if you show you’ve made an effort to learn their language. Make it clear during your conversation that you’re still learning the language, however, as this might forgive any unfortunate mispronunciations.