Ever wondered why many people would rather watch than read? Part of the reason is because they find videos more entertaining, informative, and engaging than other forms of media.
Serious businesses have since taken advantage of this new reality and made it a huge part of their marketing campaigns. Are you one of them? Congratulations! Well, if you haven’t, the time to do it is now.
If used well, a video will certainly raise your conversion rate. Having one on a landing page or blog post is a sure way to increase your sales and email opt-in rate respectively.
Unless you have more customers than you need, you will certainly want to know how you can get more, and the good news is that we’ll show you the top three proven strategies that will help you gain more customers using video.
Check them out:
1. Personalization/Getting Personal
As humans, it’s natural for us to be attracted to things that seem specifically targeted or tailored for us. We love attention and that’s why applying personalization tactics in marketing brings remarkable results.
Initially, this kind of experience was largely text based, but the rise in video consumption has changed everything for the better. Taking the compelling nature video has and blending it with the thirst to feel separately noticed is a sure way to capture the full attention of your prospects https://gpalabs.com/report.html.
When a person feels that the content you supplied is for them and relevant to their needs, they will be compelled to act on it. Personalizing your marketing videos is, therefore, a thoroughly effective way to get higher conversion rates.
Getting personal, on the other hand, will involve you making your brand trustable and approachable. Remember, people will easily buy from those they trust. There are several ways you can do this:
- Create a video showing your company’s bio
- Create a video featuring testimonials from your previous and current customers
Once you’ve succeeded in overcoming consumer distrust, it will be easier for the customers to relate to your product and take action.
2. Show Your Expertise
As you look to attract new customers, one important thing to keep in mind is this: Your prospects might not have heard of you before and, unless you give them a reason to, they will simply ignore you and move on with their life.
What this means is that you should offer those you are targeting something very useful that’s going to fulfill their need. So, let your video show your expertise or any other important information that your prospects will find valuable.
Currently, there are well over one billion internet users interested in video and more than 60% believe they can find a video of anything they wish to learn or know on the internet. If you are an expert or if you have helpful content that someone else could find beneficial, share it.
This can take the form of how-to videos, thought leadership videos, explainer videos, or any of the other forms that are common today. Don’t forget to include a call-to-action or links at the end of your video so that your prospects will know which action to take.
Many people have short attention spans and just by looking at their length of your video, they can decide whether to watch it or not. As such, keep your video brief and to the point. Even if it’s as short as 30 seconds, it can still be effective.
3. Make Your Content Actionable
To begin with, keep this in mind: Some things are better shown than described. If the content of your video doesn’t fulfill this condition, very few people will consider taking action.
How does one identify such content? Well, if writing it or putting it across using any of the other forms doesn’t seem to achieve your intended goals, then video might be the best solution you have.
For instance, when describing a complex concept or idea, it might just take a few minutes to simplify it using a video. If the marketing campaigns for your product or services seem not to work well in text, it’s more likely that the prospects aren’t convinced enough, the communication is poor, or they simply don’t get your message.
In this case, providing clear and honest information in a practical way will easily get the attention of your prospects and increase the chances of them acting on your call-to-action. Thus, choose what to include in the video wisely.
Statistics and projections about video consumption are enough proof of its potential to change the marketing landscape. Getting more customers has never been this easy for those who do it right. And to be one of them, put into action the three strategies we’ve just mentioned: personalize your video content, get personal about your brand, share your expertise, make your video content actionable, and more customers will come your way.