People are interested in the design and layout trends of websites for different reasons. Sometimes, it’s the obvious drive for more traffic and to keep their site on the frontline of change; others like to watch how the trends shift and enjoy design for the art of it. Regardless of where you find yourself, by keeping up with many of the newest discoveries and latest fashions online, you’re also keeping a finger on the pulse of the Internet at all times.
Image via: Pexels
Use this guide to read up on the styles and layouts that have been dominating websites of 2017 so far, and get ready to predict something quite the opposite for next year.
Last year, the web designers focused on a clean, simple layout and flat design. It was the year of minimalism where less is more; this looked great to begin with as website owners finally realized how unappealing a messy site looks, but a popular trend is usually taken too far by the end of the year.
A few sites with mainly white space and flat design makes it seem like a neat and creative choice – when they all look like this, it gives the impression of a template that each website owner has shared with his neighbor. For those who have been watching this evolution, it’s quite obvious that all the rage about flat design really boils down to making the content stand out.
People visit sites for the information they have, what they have to share, and mainly what’s written – in order to make content king, every other element of the site needed to step back. Read more in this article on the design trends of last year, by the way.
Next, there was a huge focus on the homepage of the site and making these as welcoming as possible. This was a good thing, though, as this is usually the first page to greet a visitor to the page. With this also came an increased focus on brand awareness and how the first impression of a website is able to make it or break it for visitors within just a couple of seconds.
With so much going on in the world of web design and graphic design, it’s not always easy to keep up. We’re watching evolution as it’s happening – and much faster than the kind of evolution we’re used to. Make sure you’re in contact with designers who are up to date on every trend and able to give your site what it deserves; Houston Web Design is a great place to start – or you can simply keep reading for some of the biggest trends this year.
Geometric design and patterns
As we know, every action has a reaction, and the trend of flat design last year has quickly turned into a trend of geometric patterns, shapes, and text to break up the dullness. It makes sense; when every other site looks flat and white, you can easily stand out in the Internet jungle by adding a bit of color and crazy. It’s fun to keep an eye of the differences in shapes and patterns, as many of the sites work hard to make the utilization of the shapes as original as possible.
That means that every site is starting to appear unique and less of template product, and the brands of different sites are integrated with the unique design of patterns, making it proudly theirs and an important part of the design.
Simple and powerful content
Most web designers agree that to make the content shine, the page needs to be laid out in a way that compliments this. It manifests itself in flat design, as we’ve talked about, but now that everyone is moving away from this look, how do they put the text in the spotlight?
Simple; with clear and to-the-point writing, designers are beginning to notice the benefits of dedicating an entire page to a single yet bold statements. They’re usually there as an even shorter than normal elevator-pitch to express their services, products, or represent the business as clearly as possible.
It needs to speak clearly and be concise enough for readers to get the message in only one sentence, while still keeping the wording powerful and representative. This way, the designers are able to play with innovative design and spice the look of the page up a bit, without compromising the power of its text. Each part of the design can easily complement this single line with both shapes and color without stealing its spotlight.
With the fast-paced mindset of users online, this type of bold one-line statements is likely to dominate websites for some time to come still.
Animations, GIFS, and memes
People love social media, and they love to be entertained. Web designers everywhere are feeling this and using many of social media’s own creations to keep their readers entertained and giggling. There are a lot of ways to integrate this, though, and you don’t have to have something hilariously flashy to stay up to date and trendy.
Make the animations work for your site by keeping it soft and subtle, such as when one page seamlessly turns into the next, without the reader quite noticing the change, to begin with.
It’s not really strange that this trend has dominated 2017 as social media keeps evolving as some massive interactive beast; by using a funny, imaginative, or recognizable animation that complements the style of your site, you’ll be able to keep the attention of your visitors for longer.
If you like to stay up to date on graphic design and the evolution of websites, you’re not going to run out of reading material in a while. Popular culture has a solid foot in web design, which means it’s going to keep changing – even more rapidly than it has so far. The best thing you can do is to find something that works for you and try to incorporate some of the latest trends as you go.
They’re going to keep changing, though, and what’s hot this year is probably going to be less so in half a year.