What is the point of digital marketing? There are many answers to this question, but the main one is to increase brand awareness. When a strategy goes into the public domain, you want people to engage with the business by visiting the site. In layman’s terms, you want as much traffic as possible queuing for a parking space on the site. How to achieve this goal has been a dilemma for companies for the past ten to fifteen years. However, in 2017, the predicament isn’t a problem any longer.
Here are this year’s trends which will have a major impact on your business.
Everyone knows that content is king, but the type of content has changed in the past few years. Nowadays, it is all about video production as it enhances the audience’s experience. Take live video as an example. With the help of Facebook, it is possible to stream a service in real time. Obviously, users love this because it cuts down the time they have to wait for publication. Or, there is immersive video, which overloads the audience’s senses. The great thing about video marketing is that it is available to anyone with a smartphone and a creative mindset. So, there are no excuses!
Use Of Big Data
The term ‘big data’ is a fancy way of saying information that relates to your marketing effort. In the past, people didn’t care about the facts and figures because they preferred to use their guts. Thanks to the Moneyball revolution, the stats are becoming increasingly more popular. As a result, businesses are using their data streams to influence their marketing strategy. By analyzing the areas that are most responsive, for instance, they can increase the amount of ads in that region to maximize results. Of course, you have to be able to read the data because it is a language. Otherwise, it is an arbitrary tool.
Localizing The Campaign
Businesses have a tendency to try and take over the world because it seems like the best idea. It isn’t, and more and more firms realize this to be true. So, instead of marketing to the entire planet, they are adapting their campaigns to local regions. How does this help? For the most part, it provides a sense of personalisation, and customers love to feel wanted. They want to feel as if the ad is directly for them as if the company only has eyes for their needs. Whether that is the case or not, it gets them on board en masse.
Okay, this has been a trend for some time now, but its importance hasn’t waned. The reason is simple: mobile tech is going from strength to strength. Whereas desktops and laptops once posed a challenge, the mobile era is the boss. People use their smartphones and tablets more than ever and this is never truer than in 2017. As a result, optimizing your strategy for mobile first is the key to success.
The other platforms are welcome, but they have to take a back seat.