SEO, and digital marketing in general, is essential for any business. Which, to be fair, is probably something of which you’re already well aware if you’re a visitor to this site. But while a lot of people know that SEO is important, there are plenty of business owners out there who aren’t aware of just how intricate the whole thing is. It could be argued that this is why people often hire agencies to help them with marketing. But not know just how complex the whole thing can get can be precisely what prevents people from thinking they should hire assistance.
Business owners who are at all versed in SEO tend to know that that a lot the SEO work agency takes place off of the website. But they tend to have an inflated idea of just how “off-site” hard SEO work is. These business owners seem to think that all marketing agencies need is the name of the website, at which point they’ll get out there and spread the word, slip a few keywords here and there, maybe even pull some strings at Google. While this isn’t completely off the mark, it’s not quite that simple. (By the way, if you do know of an SEO agency that can actually pull some strings at Google, let us know.)
Making minimal changes to a website isn’t exactly going to help in your digital marketing efforts. You may know this already. But it’s not just about adding the right text, the way that a lot of business owners seem to assume. The changes you might need to make aren’t going to be as minimal as sprinkling a few keywords across your blog content. In fact, a design overhaul may be required if you want to improve your digital marketing efforts.
A lot of business owners aren’t exactly versed in web design, however. It’s possible that you already hired an agency or a freelancer to design your website. But if they don’t have an understanding of the way that web design and marketing interact, then you may not be getting the hits your website should be getting. This is why businesses versed in design and marketing, such as Boson Web, are becoming more popular among business owners; you’re simply wasting popularity and marketing potential if your website’s design isn’t made with SEO in mind.
The quickest way to make clear to you the importance of design is that it dictates how readable your website is going to be to a search engine bot. The automated process that seeks and indexes websites for search engines uses artificial intelligence known as bots. These things scour the Internet and read the code of websites in order to gauge suitability for their search engine.
But if they’re just reading code, then what does design have to do with it? Well, everything – design is compiled using code, after all. If the design of your website makes heavy use of Flash and images instead of raw text and clearly labeled hyperlinks, then a lot of the info you’re imparting to a human viewer isn’t going to be visible to a bot.
We’re really only scratching the surface of this issue, so make sure you do your research and work with experts in the field.