An affiliate marketing network basically deals in marketing and promotion over the internet. Such a network has business deals with several merchants and online traders who are interested in benefiting from the services of the publishers. This network provides a common platform on their own website where merchants and publishers can register. The network takes marketing and advertising tasks from the merchants/advertisers and then forwards them to the affiliates. The network also relieves the advertisers and publishers for unnecessarily spending on maintenance of the records.
Affiliate marketing has completely reformed the marketing concept. Several years ago, companies used to promote their products through their own websites but today they purchase prime space on other sites for displaying their advertisement.
A product is promoted online by two or three people in affiliate marketing.
The first is known as the advertiser,
The second is the affiliate and
The third person is the network professional.
There are three ways to earn cash through affiliate marketing:
- Pay per Click or Cost-per-click: Every time a potential client leaves the affiliate website by just clicking on the link leading to the merchant’s site, certain amount of money is deposited into the affiliate’s account. This sum can be pennies or dollars depending on the product as well as the amount of commission.
- Pay per Lead or Cost-per-lead: The affiliate gets paid for every visitor who clicks through and performs other actions at the merchant’s site. Such actions include registering at the site, opting-in to receive emails, or completing an online survey.
- Pay per Sale or Cost-per-deal: The affiliate gets paid every time a sale is made on his website as a result of advertising. A commission or a percentage is deposited into the affiliate’s account.
5 Best Affiliate Marketing Networks of 2017
1. Amazon Associates
Amazon associates is the By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers.
Amazon has the easiest interface of all the affiliate programs; it is user friendly for both amateurs and expert affiliates. Both parties have different segment of tools associated with their account. One thing you won’t have to worry about Amazon is that millions of items can be sold and not just that, anything that has a price tag can also be bought from Amazon and that means more cash for you if they are purchased through your Amazon affiliate link.
The main disadvantage of this kind of affiliate network is their low commission rates. 4% for smaller affiliates and 9% for high traffic affiliates.
Rakuten, formerly known as buy.com is among the oldest affiliate partner netwoks. Rakuten is among the top three e-commerce companies in the world boasting about 18.5 million customers buying over 92, 000 products from 40, 000 shop owner. Rakuten are kings in Ad rotation, they take priority in optimizing your ads. They also give you more flexibility for promoting various affiliate offers and allowing you choose the desired page where you want to send traffic to.
The major drawback of this program is the unpredictable payments to affiliates. This means that you only get paid as an affiliate when the commissions are collected from their partners.
3. CJ Affiliate
If you have been a top gun in affiliate marketing, then you should have come across CJ Affiliate. They were formerly known as Commission Junction and reach to millions of customers shopping online because almost every major retailer have their affiliate programs on CJ Affiliate. They offer easy accessibility and instant approval for promotion is also guaranteed within a few short hours. CJ Affiliate provides multiple ad sizes for affiliates, which gives you better control of the offers you show on your blog.
This list wouldn’t be complete without eBay. Unsurprisingly, most marketers are not aware of the fact that eBay has an affiliate network. One reason why you should include the eBay partner network is because of the easy to access tracking and reporting tools they provide. They’ve been in operation for about 20 years now, their years of experience speaks for the kind of affiliate benefit they offer.
ShareASale is another one of the best affiliate networks. The ShareASale platform has about 4,000 merchants listed and have been in operation for 15 years.
ShareASale has become a well known industry because of their speed, efficiency and honest business reputations.
They run several affiliate programs such as:
Earnings per Click, Reversal Rates, Average Sale Amount, Average Commission
The only missing piece in this affiliate program is that they just have to make their dashboard user-friendly. It looks old and complicated.
There are more to these 5; all you have to do is to make proper research and choose the one that best suits your blog or business. You can check also my last post about the best affiliate marketing blogs in 2017!