Choosing the right SEO agency is important because of the importance that SEO has for your business. There are a number of requirements that you need to look at to ensure that you choose the right company. The right agency needs to be a partner that will help you avoid the negative impacts of bad SEO and deliver the benefits of a good, well-executed SEO strategy.
Having A Good Strategy Is Essential
Each SEO agency is different and this means that they will each have a slightly different approach to SEO. A good SEO agency will provide you with a strategy overview that tells you what they intend to do to deliver long-term results. They should also be able to tell you why their strategy will work and explain it to you in a way that you can understand.
Look Beyond The Keyword Ranking
A common mistake that people make is thinking that successful SEO is getting a number of keywords ranked on the first page of Google. While it is important that you rank well you need to look past the rankings alone. You need to know how much traffic the keyword you are ranking for actually gets. There is no point in ranking highly for a keyword that does not get a lot of searches. True success in SEO is an increase in organic traffic through the use of targeted and relevant keywords.
Look For An Overall Approach To SEO
A good SEO agency will address all parts of SEO from your website interface to the load speed, hosting, social profile, content, link profile, technical site performance and local profile according to Online Advantages – a Santa Clara SEO company. You need to avoid companies that do not offer an overall approach to your SEO campaign. All parts of SEO will work together to help you rank for the keywords that you want so leaving one part out can negatively impact your site.
Verify Their Past Results
Any good SEO agency will be able to provide you with examples of the sites that they have worked on and performance results. It is important that you do not accept this at face value and that you actually do some further research. You need to check the evidence of ranking and that SEO best practices were used. You should also ask for information on the increase of traffic that was achieved.
Have A Clear Outline Of Deliverables
Before you hire an agency you need to be clear about what you are going to be getting. You need to know what on-site optimization will be completed. You should also know if the content they use will be handled in-house or is it outsourced. If link building is going to be part of the contract you have to find out what sort of links you are going to get and how many you can expect per month.
Get Regular Reporting
Before work starts on your website you need to have a clear snapshot of your organic traffic which can be found using Google Analytics. This will give you a benchmark to compare to the future results you are provided. Once the work on your website starts you need to get a report at the end of each period which could be each week or each month. This report should have your rankings as well as the organic traffic you receive.
Choosing the right SEO specialist involves asking the right questions and developing a relationship. It is important that the partner you choose is open and transparent while providing you with a clear direction of your online presence.