Emojis are officially back on the SERPs. Since the summer of 2015 Google had banned emoji from search results, Barry Schwartz recently confirmed that these fun icons return to the giant network .
“What we can confirm is that we have added a feature in our SERPS to include emojis where relevant, useful and fun. You will see them appear in the snippets.”
And is it good or bad? Of course it is also depends on the taste of each, but certainly increases the attention on the snippet and therefore distinguishes itself from the other results. It is the task of the Seos from now on to check if these icons fit the page and with the subject in question; Because logically not all themes combine well with these emojis – especially if the website has to have a more serious image.
The particularity is that these emojis are shown not only in the meta description but also in the title. And the next question is: how can I include these emoji in my title and description?
1. Choose Emoji
There is an almost unlimited number of emojis we can use. These are divided into different categories such as people, animals and nature, food and beverages, activities, sports, travel, objects, symbols and flags.
These sites offer many emojis to choose from.
2. Convert emoji to hexadecimal code
We can test first if these symbols are executed using the copy and paste function in the title and description, but rarely succeed.
In the probable case we do not, we must convert the emoji to a hexadecimal code. There are several sites that can help us with different conversion applications. Here is an example: http://r12a.github.io/apps/conversion/
So, copy the emoji in the tool: & # x1f602;
And we carry out the conversion.
Step 3: Insert the emoji code
Now we go to the Serp Snippet Generator of XOVI and edit our own snippet. We simply add the hexadecimal code and the emoji will appear in the snippet.
Through the copy and paste function we can include the snippet already ready in our content management system (CMS) as WordPress or Joomla in the meta title and meta description of the web page. Although there is of course no guarantee that Google will allow the appearance of emoji in the search results, it is worth a try.
See how the percentage of clicks of your results on Google evolves through the Google Search Console. If the click rate gets worse, you can modify it again or delete the emoji completely, as it may not fit your web. On the other hand, if Google does not show the emoji, then there is no influence whatsoever.
In 2015, the emoji were removed from the search results because their use was exaggerated and there have been increasing complaints about it. It remains to be seen if Google is successful now that usage levels are at an acceptable level. Who knows how long this new opportunity will last.