At the time of writing a blog post we usually optimise one single keyword, but did you know that you can position more keywords on the same post?
Yes, Google ranks several keywords within a single article and, in today’s post, I’ll tell you how to optimize posts you already have published on your site to recognize more keywords in search engines and how to recognize these keywords that Google has ranked. Let’s begin!
Before getting into the subject and explaining how to get this optimization of various keywords, I’ll put a clear example. Imagine that you have already written a post in your blog and wanted to position it with the keyword “table” and, once published, Google detects that you can also position that post with keywords like “furniture” or “dining table”. And is that, when writing a post, if you think about it, on many occasions we also repeat certain words that could be positioned but that, in the traditional way, will not get to rank correctly in search engines.
However, it is important to do this for several reasons:
- The first one is, of course, to have more keywords positioned, something that will help you attract more organic visits to your post and, therefore, your website.
- This, on the other hand, causes that, when receiving more visits, the main keyword has more importance and, in turn, continues to climb positions in the ranking of the search engines.
So, by doing this, we are getting more visibility, more visits and more keywords positioned. Interesting, right? Then I’ll explain how you can do it.
Step 1. Choosing the post to optimize
It seems that, after what I have said before, everything are advantages and you have to apply this strategy in all published content to be able to enjoy good SEO. But no, this is a mistake.
Performing this type of optimization takes me about 30 minutes, so it is imperative to choose a specific post and not try to optimize all published posts, as it would be very unproductive, so it is important to focus on certain Specific posts. So how do you know which posts you have to re-optimize?
The variable to take into account to choose the post to optimize is the number of visits that already have that blog entry. Choose one that already has reef and a large number of visits per month. Those that have already been published and have gone almost unnoticed are not suitable for this strategy, as it will not have the same effect on them.
In my case in particular, when performing this strategy I have seen the best results in a post with more than 1000 visits and with the main keyword ranking in fifth position. Based on this, as advice, choose those posts that:
- Have more organic traffic.
- More search volume.
- And, if possible, have the keyword ranking in the first position.
Step 2. Search for keywords
Once you have defined the post that you are going to optimize again, it is time to start searching for the keywords that you are going to position.
To see what keywords Google has detected that could be used for optimization you can use tools like Ahrefs or SEMRush, two very complete tools that will help you improve your SEO strategy, both in this particular case as in general SEO . These tools will help you to see the keywords that have been positioned without being worked in a specific way since, at the time of writing the post, we have focused on working a single keyword, and those that identify these tools are closely related but have not Come to work as the main keyword.
When doing this search of keywords you will see how the keywords that the tools mention you are very similar to the one that you have positioned with the post and that share the same theme. Once identified, you can start with the optimization of the post to make it clear to Google that yes that we want those keywords can rank.
Step 3. Choosing your keywords
After the previous point you will find a list of new keywords that Google believes you could position your article. What should you do with this listing?
The first thing is to filter the top two keywords from the list.
The reason for choosing two is that you can not position the post for all the keywords that the Google listing offers you because otherwise you would fall into what is known as keyword stuffing and you could be penalized for it.
Faced with the question “how to choose these two keywords”, the answer is based on two variables:
- The ones with the highest search volume.
- The most related are with the post.
You have to look for a combination between both variables so that the effect is more positive.
Returning to the example of the principle, it would be better to choose “kitchen table” and “garden table” rather than furniture, since although “furniture” has more visits has a less direct relationship with the main keyword “tables.”
Step 4. SEO Optimization on page
We come to the last point: the optimization of the post on page to be able to include the keywords that have been chosen previously.
To do the optimization you will have to perform two actions and, with that, you will tell Google that you were right and that you can start to position your post with those keywords. A good option is using a SEO Service Provider Company or just do it by yourself.
- The first action to take is to enter the keyword. You will have to enter the one or two chosen keywords in several points of the body of the text and, in addition, they will have to enter in an H2 to give more relevance.
- The second action is to carry out an internal linking strategy. At this point you will have to enter internal links to the post from other contents of the website and blog, yes, always using the keyword as anchor text. To know what posts linkear is highly recommended that these are as close as possible to the post you are optimizing. How to get this? Inserting into Google the following: “site: dominiodelblog + main keyword of the post”. In our case, we would put “site: dominiodelblog.com + kitchen table” being the keyword “kitchen table” that you want to start positioning. With this, Google will show you the most similar results to the post and, thanks to the MOZ tool, you can choose those with a higher AP. After all this, the posts that you have chosen will be with which links the post that you are optimizing.
When you do all this you will be confirming to Google that you want to position your post with these keywords and will quickly start ranking them by raising positions and increasing visits and, by extension, making the main keyword of the post also improve its Positioning.
Finally, I would like to give you a numerical example of this strategy and how it works.
Recently I did the optimization of a post already published to include new keywords, and the result was more than 2000 visits in two months, an increase of the main keyword from the fifth to the second position and, finally, an increase of position of The extra keywords, going from being on second or third page to being in first.
If you have any experience regarding the topic of this post and you want to share it with us, do not hesitate to leave your mark in the comment area! I wait for you!