PASO (Personal Assistant Search Optimization), the new way of doing SEO, is already arriving. The search results of the voice assistants are adapted, more and more, to the needs of each user.
Have you noticed that every time you ask something from Alexa or Google, it only gives you an answer? Today I want to talk to you about SEO for voice searches; I will explain the criteria and the selection of contents that your virtual assistant does to give you the best answer.
Let’s see how we can optimize the SEO voice search, Ok, Google!
The results offered by voice assistants
Surely you’ve stopped to think about where Alexa Amazon or Google Assistant take the answers they offer you to any of your questions.
Because when you do a search in writing, on your mobile or on any device, Google returns thousands of results in a few seconds.
When you are interacting with your smart speaker, Google Assistant tango like Alexa Amazon act in a different way; They offer answers that do not look anything like what you see in a “normal” search.
If you are using traditional SEO to position your websites, you should know that the personal assistant will take the most authoritative sites to answer you. That is, always choose position 0 and / or position 1.
This means two things, on the one hand you have to optimize SEO to get to this privileged position. And on the other hand, the day you get top0, your CTR will be triggered because your website will be the only alternative that virtual assistants will offer.
We have seen cases of an increase of up to 187% higher than the average of CTR for the website analyzed.
Localization is a key factor
The virtual assistants are programmed to give you the best user response taking into account two variables.
On the one hand, the results are different depending on the location; Each time they will be more specific depending on where you are.
Also, the virtual assistants are equipped with a bit of Artificial Intelligence. It is a way to ensure that the answers they offer are in line with the expectations of the users. Although, this is still to be developed at 100%; As is logical, it will improve with the passage of time.
Another way to present results has a lot to do with the location of the device, something that you can not see in the desktop version if you do not have your own location activated.
When you ask your virtual assistant to advise you on any local business, you will always get an answer with three different options. What are they ?, the ones with the best ratings of the users; those of 5 stars.
Sometimes, instead of offering an answer with the three most relevant sites in your area, your virtual assistant returns the query with a carousel of images following the same criteria as before.
If you have a local business do not think that the internet is not for you, because Google can also help you increase your sales. Believe me when I tell you that this will become a must for netizens sooner than you think.
Look, a few days ago I was in a city that I did not know, how do you think I got to eat in the best restaurants that offered me the gastronomy of the area? Thanks to my virtual assistant.
How SEO is done for voice assistants
You have already seen how the search engine “thinks” each time a user asks something of their virtual assistant. Traditional SEO no longer has room for this coming; Now do Alexa SEO or SEO Google voice has a proper name: STEP.
The goal of voice search optimization is to reduce the amount of information that exists, to focus only on what is important, on the information required by users. It has to be able to allow virtual assistants to find what they are looking for and in the fastest possible way.
The first task that you should set yourself at seo level is to get to position 0, the most privileged of all. How can you do this? optimizing content for the highlighted fragments, which position you in the top 0, with accurate HTML tags.
Optimizing voice search
Now you have to change the vision; Instead of thinking about what the Internet users write, you have to investigate and know how they ask the questions. You must focus the focus of your content to phrases that humans use. The best way to do this is to use a conversational text that also includes long tail keywords.
You have to be able to find content that your readers use to ask their virtual assistants. Think about the questions your readers ask and write them in your texts.
Create content with easy-to-read sections; use the bold letters in the subtitles and use the bullet points. This will not only help the virtual assistant, it is also very beneficial to optimize your content and take it to position 0.
The best way to check the consistency of your content is to read it out loud. Check that the questions you have included sound naturally in the text. I advise you that the subtitles are the questions of the internauts; this will help you position better.
After so much time writing and mentally reading, now you have to read aloud everything you write to check if these “questions” from your readers sound good.
Something you should pay special attention to from now on is the metadata part. Optimize them for each page of your website; Do it in a structured way so that the search engines and virtual assistants have the maximum possible information.
Study virtual assistants
To do a correct STEP (personal assistant search optimization) you have to know how users use their virtual assistants.
Not all of them are the same. Each brand has its own method to teach its users how to use voice search. You must learn the commands and spoken actions to know how to optimize the SEO of voice searches.
Study how each manufacturer recommends asking the questions to their virtual assistant. It is the only way to get positioned. From now on you can do Alexa SEO and / or SEO Google Voice, depending on the virtual assistant that your target audience uses.
How are you doing your STEP strategies? Have you started to optimize your website for virtual assistants?