Well, I’m going to talk about tools that I know is a topic that you like. Which one? Well as you can imagine, in this case I will do it on a new functionality of Serpstat that I find really useful when managing the work using a checklist. The functionality is called checklist.
Logically there will be some of you who do not know this tool so we better start at the beginning.
Serpstat is a suite that defines itself as an all in one for SEO and the truth is that it covers with great solvency the vast majority of aspects with which we have to deal with in the management of projects oriented to organic traffic.
What is Serpstat?
When we access the backend for the first time we see that everything is very clean in terms of design, on the left side the different tools that make up the suite appear:
- Website analysis
- Keyword Research
- Backlink Analysis
- Rank Tracker
- Site audit
You see it? With this handful of tools we already have all the on and off page needs covered. Following the line, the names define very well what each one does (domain analysis, competition, PPC, keyword ideas, rankings, link analysis …) but they are quite deep with what is worth to spend a while to each of them
And the Checklist you were talking about?
Calm down, calm down … let’s do it (do not put yourself like that). I wanted to go deeper into the checklist because it’s quite new and I think it’s a real success.
To use it we must start with a project that we have created previously. If we apply the checklist to this project we can choose between creating a list of tasks from scratch, using a template that we have defined before or one that Serpstat has by default divided into:
- Technical level
- Business level
- Other parameters (branding, reputation, social media …)
In my case I’m going to get into the technical issue and start from the template offered by the tool itself for that purpose. We see that there is a short summary that leads the report and in the various progress bars, specifically there are 13 what is one for each category. This seems minor, I do not think it is, thanks to this we can have a quick overview of how the tasks progress.
These are grouped into their corresponding headings (each of the 13 categories we mentioned) and are quite customizable to the point of being able to bring you from another template another complete category that you want to control in your report and define from there some tasks that do not fit in the which you have already by default.
Speaking of tasks should tell you that in this case suggests a total of 103 but are not fixed with what we can configure to our liking by putting and removing the ones we consider. Each of the sections has a simple menu on them thanks to which you can individually assign a recurrence to the action (daily, alternate days, weekly or monthly) and add new tasks not contemplated in the template.
As I said we are talking, in the specific case of this report, of 103 tasks that I will not go into detail, would be a very long and quite boring post, however tell you that I found it quite complete and that sums up very good the amount of things that have to be done to decently carry an eCommerce. I also insist that is that it is customizable so if you have to add a task not contemplated as praying 10 Hail Marys daily so that Amazon does not enter your niche with the excavator, you can do it.
Why do I like Serpstat?
Checklists are absolutely basic in the periodic management of projects. Submitting an audit is not much good when you do not run or do not control what you are doing or not doing.
Having a well-structured document like the one generated by Serpstat saves you a lot of headaches. I especially like the one that is integrated into the suite because it allows you to have a panoramic view of all the tasks and centralize them in the same environment, the work being much more productive (and you forget to walk with 10 Excel, a folder in Drive and several documents stuck in Dropbox). The truth is that it’s very good.